It’s never been harder to be credible online. The landscape is changing so much, and so fast, that many brands and individuals are simply being left behind. However, if your business is not ‘credible’ or ‘authoritative’ online it will struggle. From Google reviews to blog posts that are shared, it’s a big playing field. And you have to win. There is a way to get this right, and you won’t be surprised to find it isn’t a quick fix. Blog and publish a lot, but keep the quality control If you’re a business, you need to be creating content. This is best served by great blog content. We’re not talking throwaway pieces that are read in two minutes and then…
