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Learning SEO Development and Programming

by Rolando Herrera
written by Rolando Herrera

While extensive knowledge of programming is not required to be a successful SEO practitioner, today’s expanding digital marketplace is demanding a more comprehensive understanding of website development from producers of SEO material. Someone with an in-depth knowledge of technical SEO can develop a website with nothing more than a text editor.

SEO specialists and website developers both count on the use of search engines extensively as a daily part of their jobs, though the actual items searched are vastly different in content and usage. Technical SEO and SEO developers often use searches of programming error messages to provide answers and solutions to complicated, technical issues associated with SEO and site development.

What to Know About SEO and Programming

Digital marketers who specialize in Search Engine Optimization (SEO) have traditionally focused the bulk of their time and energy on ever-changing parameters for effective content writing and other optimization efforts. Practitioners of SEO marketing campaigns are finding that understanding the basics of how website programming and design work can provide keys to getting an edge in the extremely crowded and competitive online marketplace.

Successful SEO specialists are not required to have extensive knowledge of programming methods and practices. However, a working understanding of the basics of website development can provide added skills and knowledge that can help SEO practitioners to see results faster and with more sustainability.

Essential Things to Know About SEO and Programming

Programmers create, update search engines: Learning how search engines like Google and Bing are built and maintained can give you valuable insight into how to make websites more effective search engine targets.

Think like a programmer: The problem-solving skills required for programming and developing websites will help you break down similar problems in the execution of SEO practices. Learning the basics of programming allows for a clearer understanding of the technical background of the process. You will be able to properly communicate with developers in their terms and develop a problem-solving mentality that will serve you in implementing SEO plans.

Better API integration: Learning the basics of coding and scripting languages can open up a whole new world of Application Programming Interfaces, or APIs. SEO tools from Majestic and SEMRush offer API options that combine massive amounts of data from multiple tools to create customized reports.

The efficiency of a programmer: Programming processes and techniques are always changing. A big part of the job is testing what works against variables and adaptations to find the best parts that fit in the best places for the betterment of overall form and functionality. Learning the automation techniques, programmers create for repetitive tasks develops a valuable efficiency component for your SEO practices.

Analyze this: The structured, analytical thinking necessary for the tedious act of website programming will help improve the planning and workflow efficiency of your SEO implantation tasks.

Essential Programming Knowledge to Improve SEO Efficiency

A well-rounded working knowledge and a basic understanding of the technology behind the programming and developing of the websites SEO practitioners work with will improve the efficiency of the marketing plan and increase the chances of success.

Learning how the technology of web design and programming can be an intimidating, daunting task, especially for digital marketers who have focused on writing and marketing skills to get their job done. Breaking down the complexities of web tech terminology and applications can give you confidence in the methodologies and processes used to boost rankings and conversions.

Actionable Technical Tips for Optimizing Your Website

 Mobile Responsiveness

Google algorithm updates in 2015 gave significant increases in preferences to mobile responsive websites, resulting in some top-ranked websites being penalized for not having a mobile-friendly website design. There are services available online to check if your website mobile-friendly optimization efforts meet Google’s new criteria, including:

  • Google’s Mobile-Friendly Test
  • HubSpot’s Website Grader
  • Bing’s Mobile Friendliness Test Tool
  • GTMetrix

XML Sitemap

Google uses your XML sitemaps to locate and index your site’s webpages. Sitemaps are simple to create and often be generated within your Content Management Systems. Completed XML sitemaps submitted to Google will allow the search engine to find and prioritize your content.

Website Speed

Slow-loading websites are penalized by Google and other major search engines. If it takes a long time for pages to load, you will face a penalty that will affect your rankings and visibility, which can ultimately impact your bottom line.

Steps to take to improve the speed of your site include:

  • Optimize images
  • Enable caching
  • Enable compression
  • Reduce server response time
  • Use Content Delivery System (CDN)

Regular Site Audits

Weekly technical audits will help to identify problem areas that can leave you vulnerable to ranking slides. Online tools like SEMrush, Moz, and Ahrefs all over audits of all technical aspects throughout your site. These programs will point out warnings, errors, and other technical issues, and offer solutions to improve the overall performance of your website.

Include Keywords in Image Alt Text

Inputting and updating the text to image metadata and image alt text fields will allow Google to see and index image content. Image alt text content describes the image’s relevance and function within the context of the page and the site.

SSL Certification

SSL certification enabling encrypted connections not only provides crucial added security for your website but also enhances SERP rankings and overall SEO performance.

Programming Knowledge Increases SEO Chances of Success

The world of digital marketing is a continually changing landscape with shifting priorities and parameters. A basic understanding of the processes and technology behind the programming and development aspect of website operation will help you get the most out of your SEO efforts

Get Started with Insignia

Looking for assistance boosting your search engine rankings? It is said that SEO is hard to do – yet easy to mess up. Leave it to the professionals: the skilled SEO and marketing professionals at Insignia SEO are here to help! Contact a member of our team today and let us know how we can help you achieve your business goals.

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MarketingReputation Management

Building Digital Bridges with a Reputable Austin PR Agency

by Nishad Jiwa
written by Nishad Jiwa

Digital branding is an intriguing way to build company awareness and visibility. In fact, long gone are the days of cookie-cutter advertising in the hopes of amassing clients and customers. Today’s public relations firms are all gearing their products and services towards digital marketing promotions. With this in mind, you need a sound online campaign that delivers measurable results at every turn.

With years of extensive industry experience, an Austin PR agency has the tools and expertise to convert leads to profits and revenue. With seamless integration of automated technologies and cutting-edge apps, they are able to foster brand growth across multiple, digital content channels. However, there are still essentials to keep in mind when looking for the right PR team in the Capital City.

Understand your Goals

Building digital bridges begin with understanding the goals you want to achieve. While PR marketing is designed to meet client goals and aspirations, there must be a precise and clear vision. This may include higher brand visibility for new ventures or increasing customer patronage at the grassroots level.  Your vision may also be to become or remain competitively viable in the industries you serve. By defining your goals, the local firm is able to formulate strategic plans that build stronger engagements.

Here are some questions to ponder when determining your business goals:

  • If your brand targeting geo-specific audiences? Do you want to entice and engage new customers while securing maximum ROI on your PR investments?
  • Are you interested in generating higher profits and conversion rates via pay-per-click (PPC) marketing?
  • Do you wish to become a thought and industry leader in your business niche?
  • How many products and services does your brand offer to the general public? What makes your company stand out from the rest?

You must have at least a few of these questions answered before approaching a PR agency. This will give you the foundation to build your company with the help of seasoned marketers. Most agencies also feature digital advertising teams, content specialists, web developers, and SEO professionals to help achieve desired results.

Know your Options

When selecting the right PR firm, adequate research is essential. You must check how long the agency has been in business and the services they provide. Look for success stories that the agency can claim about past marketing campaigns. While each firm will have a different approach to your campaign, the decision will ultimately be yours to make. With this in mind, make sure you are working with a knowledgeable and experienced agency with a proven track record of success.

Here are some more essentials you must address before making a choice investment:

  • How will the PR firm in Austin tackle your digital campaign?
  • Do they outsource projects to contractors or utilize in-house teams?
  • Make sure the firm you choose is actually managed by someone that understand public relations campaigns.
  • Look for core digital services like online reputation management, social media marketing, mobile readiness, PPC, content distribution, business ads, and digital banner advertising.

It’s okay if you do not have the answers upfront. This is why you are seeking out professional assistance in growing your online business. However, it is important to have a general grasp of the market and its current trends. This will give you an edge over competitors when it comes to launching your PR marketing campaigns.

Know your Budget

Budgeting for digital marketing campaigns is important for all-sized businesses. While larger companies may have expendable income, the same cannot be said for smaller companies and newer upstarts. It is imperative that you set aside sufficient finances to cover the costs of PR campaigns. Also, check to see how big or small the agency is you may hire. This is vital in securing the personalized, grassroots connections you are looking for. Look for agencies with closely-knit teams that are committed to meeting your PR needs within time and budget.

Reputable agencies will be able to help you with:

  • Grassroots marketing plans for local brand exposure and visibility.
  • Getting your new or existing brands listed on Google Maps and related business networks.
  • Enhance your brand’s online reputation with the best reviews, industry mentions, citations, keywords, and promotions for higher placement on Google.
  • Help your business grow with fresh and engaging blogs, content marketing, social media integration, mobile marketing, and handle all customized requests.

These are but a few ways to choose the best public relations firm for your brands. As always, you should see if the agency specializes in the industries you serve. For example, if you are a tech start-up then hiring an IT or SEO firm makes the best sense. Also, the agency should be an extension of your brand – not just a firm that treats you like a statistic and wants to make the most money out of the campaigns.

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BusinessInvestorsMarketing

Finding Investors for your Startup Brand

by Nishad Jiwa
written by Nishad Jiwa

Finding the right investors for your startup is a crucial step in building your business. In fact, failure to secure proper funding can make it difficult for your brand to get off the ground. Even with a sound business plan and marketing campaign, you need financial capital to cover startup and related costs.

Is it Hard to Get Funding?

Getting funding for your new business is easier said than done. Unless you are willing to dip into your savings, you will need to secure a business loan from a financial institution; banks, credit unions, lenders, etc. Another option is to seek assistance from family and friends or private investors that have enough capital for funding entrepreneurial launches.

According to Andrew Rinaldi, co-founder of Defendify – a leading cyber-security company, it was difficult to secure money from private investors for their startup funding. However, Andrew and his team were successful in securing $1.6 million in pre-seed funding to get their business afloat. This was courtesy of investors from the Maine Technology Institute and 3dot6 Ventures.

Here are some of the ways the company was able to get the right funds:

  • Effective business planning that cuts through the clutter of what you will need and not need to start and grow.
  • Identify your needs and correlate them with funding needed to turn ideas into realities.
  • If you do not have sufficient funding from bank accounts, look for alternatives. This includes traditional business or private loans, along with potential investors looking to diversify their portfolios with unique and profitable investments.
  • Create early projections and forecasting for your business leads and revenue generation. Stay abreast of all the latest developments and trends in the industry you plan to serve.
  • Paint a picture of potential profits, brand visibility, and market share for your startup. Present these materials to investors in a professional manner – so that they can make timely, informed and worthwhile decisions.

Investors vs Family & Friends

One of the biggest obstacles in starting a brand is financials. After all, you will need to cover initial startup costs, along with monies for trademarks, copyrights, materials, and social media – SEO advertising campaigns. Similarly, you will need enough capital for product launches, payroll, overhead and related costs. These are just the basic essentials of business building and do not include future brand growth and expansions.

With this in mind, how do you know if you are ready for an investor as opposed to asking a family member or friend for assistance? For one, you need to take stock of your personal investment and see if that is enough to cover startup essentials. If not, you need to extend the conversation to new resources with sound planning and timely deliverables. This, of course, should only be done if friends and loved ones can no longer fund your business startup. You also need to take into account how many investors have poured in funds and exactly what their returns or ROI will be?

Here are some benefits of seeking private investors for your new brand:

  • Access your professional network for potential investors that might be interested in your new company. This can expand your base and possibly include friends-of-friends that might want to come in as well.
  • Outreaching and sharing is the best way to generate leads, interest, and finally investments. However, the right investors are the ones that are genuinely interested in seeing your products and services off the ground.
  • Private investors may open the doors to new opportunities for your brand. This includes access to new investors across extended networks that may align with your business goals and aspirations.
  • Use all your available resources to find the right investors – phone calls, e-mails, social media, and other forms of correspondence without being overly pushy and aggressive.
  • Investors can give you the right resources to fund your new commercial startup. However, make sure they know both the short-term and long-term financial impact of their investments. This includes potential losses, along with potential gain with projections based on the current business scope and market forecast.

Finding the Right Investors for your Startup

The right investor(s) must align with your business’ core values and goals. In other words, they must share your vision and believe in meeting the needs of clients of consumers. They must also be flexible and willing to operate in ways that work for and with you. Similarly, investors should have a good grasp on business investment essentials and monitoring your industry, market, and niche.

As a business owner or co-owner, pay attention to your gut. Use your instincts to know if an investor is a good fit or not. Sometimes, you will know right away but consider all aspects before you withdraw your business proposal. Remember, the last thing you need is to start off on the wrong foot with someone who can possibly be a vital resource down the line.

What Should Investor Proposals Include?

Investor proposals should be easy to scan and digest. Be precise, concise, and list the benefits of investing in your startup. While going through the economics and investment particulars is essential, do not limit your proposal to rigid projections and numbers. Instead, entice and engage your investor(s) with practical ways your products and services can achieve desired results. This includes how they will help buyers and industries while churning out profits and optimal ROI for investors.

The key aspect of business proposals is to secure a healthy and mutually beneficial relationship for all parties involves. While any business will go through trials and tribulations, staying the course and being unified is the only way to overcome adversity and obstacles. Make it abundantly clear that you’re willing to give investors more of a role in your startup – if that is what they desire.

Being a successful entrepreneur is also about timely communications with your investors, clients, and customers. You must maintain discipline while staying on track of your business strategy and goals. These are crucial in turning your startup brands and initiatives into lifelong dreams.

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Ice Age MealsMarketingShark Tank

Ice Age Meals: Shark Tank Updates in 2020

by Steffen Garcia
written by Steffen Garcia

Ice Age Meals: Shark Tank Updates in 2020

Ice Age Meals is a meal delivery service in line with the paleo and zone diets. These diets consist of meat, vegetables, nuts, seeds, fruit, starch, and no sugar. It isn’t your average frozen dinner; these meals are prepared and cooked in small batches by Massey himself, then flash froze and delivered directly to your door. With over 22 recipes created by the mind of Nick Massey, your body is sure to crave them, and your tastebuds will be satisfied with every bite.

The Birth of Ice Age Meals

The founder Nick Massey is here to debunk the myths of nutrition and show us the truth about food. The ‘Chief culinary ninja’ at Ice Age Meals bore this company from his passion and is striving with a fantastic purpose. He went to culinary school and had been cooking for over 20 years. Throughout his career, the chef worked in 25 foodservice establishments. In Aspen, Colorado Massey had the opportunity to become the personal chef of Lance Armstrong. The few years he worked for Armstrong was the catalyst for the beginnings of Ice Age Meals. With the insight he gained from the experiences he had while working for Armstrong. Massey was able to mesh his passion for CrossFit, which was inspired by Armstrong himself, and the culinary arts to create PaleoNick.com. Launching in the summer of 2012, this inevitably planted the seeds which would eventually sprout into Ice Age Meals. Up until the emergence of the company in 2015, Massey released weekly video segments of paleo cooking and had a series on CrossFit.com, solidifying the union of his two passions. Around 2014 Massey began to market the food he enjoyed cooking and eating. The response was excellent, which led him to design a plan to bring prepared meals to the world. In 2016, the packing and distribution network had been established, and their online store launched officially, putting Ice Age Meals on the market.

Swimming with the Sharks

Shark Tank Season 8 Episode 2

Nick paced before the doors of the Shark Tank filled with nervous energy. With nowhere for it all to go, he pumps out a few sets of pushups to relieve his stress. When the time finally arrives to walk through the double doors. He’s beaming with a smile across his face and charisma to match. Greeting the sharks with an astounding hello, instilling them with the same vigor. He introduces himself and follows up with an offer of a $1,000,000 investment for 10% of his company. Which leaves the judges in awe and with many questions. He begins his pitch by serenading the sharks with a poem that is littered with clever rhyming explaining his mission, references to the paleo diet, and his to your door delivery method. This was an unusual pitch by tank standards, but everyone seemed to enjoy it more than his evaluation. Afterward, he served his top seller, butternut squash lasagna, receiving praise from all the judges on his wonderful recipe and excellent culinary skills. Already roused by his cuisine, Robert Herjavec asked for his total sales, and Nick responded with $1.5 million. Needless to say, the sharks were impressed. Mark Cuban asked what his sales were for the previous month Nick prompted with 130,000, putting the nail in the coffin, proving Ice Age Meals was not a joke despite Massey’s carefree demeanor. With the financial strength of the company being solid as ice, everyone now wants to know more about the man behind it all. He speaks on his career, education, and exciting experiences but comes to a crossroads when asked if a deal had been made with CrossFit, an enormous corporation that hosts gyms across the globe and organizes the annual CrossFit games. Nick’s offer influenced by this deal leading to his confident evaluation of the company. The sharks smelled blood and went in for the kill. They sent several shots in disbelief that he would base his assessment on a deal which he hadn’t received any details on. They threw the deal out the window, wanting to know why Nick himself evaluated the company at 10 million. When faced with the question, he wanted the judges just purely to believe in him, but with no statistics or hard facts, it looked like the sharks were closing in on him. To keep with the spirit of the moment, each judge except Lori Greiner recited poems of their own as to why they couldn’t invest despite loving his charming personality and delicious food without concrete evidence nobody was willing to take the risk.

Ice Age Meals After Shark Tank

Although Nick didn’t walk away with a deal from the Sharks, he gained so much more from the experience. With the exposure gained from being on an aired segment Shark Tank, Ice Age Meals has gained massive traction selling over $1,000,000 in the past 45 days since the release of the episode. Let’s not forget about CrossFit; they ironed out the details and have become partners. Upholding the CrossFit symbol Paleo Nick now runs a booth at the annual CrossFit games spreading his name far and wide. In an interview, Nick disclosed that since Shark Tank, the product has stayed the same and so has the company’s commitment to creating a culture where being healthy is fun. He also mentions there have been quite a few changes as they’ve increased their staff threefold. Expanded its operations to include a freezer facility, new equipment, and office space. The exposure of Shark Tank has been generous to Ice Age Meals. The ‘Chief culinary ninja’ believes Ice Age Meals is a billion-dollar company with his business model inspired by Amy’s Kitchen. Massey doesn’t want Ice Age Meals to be just another meal delivery service. He has bigger things on his mind the real impact beginning when Ice Age Meals becomes a household brand. When your able to go to your nearest grocery store and pick up a healthy paleo meal like you can with all your favorite foods.

Disclaimer: The information provided in this article is strictly informational; INSIGNIA SEO is not affiliated with Ice Age Meals,  SharkTank, or any of its subsidiaries.Sponsored by an Austin SEO company

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MarketingPest Control

Pest Control Company Marketing Ideas in 2019

by Sheila Hewitt
written by Sheila Hewitt

No matter what season it is, or your location in the US, pest control companies are always busy. The “cockroach season” is a myth. Sure, pests don’t migrate as much during the winter season, but you could have a cockroach problem in January. Or a bug problem in September. Or an ant problem in March.

See what I mean? The struggle is constant.

However, some folks can put up with pest issues for an extended period, especially if it doesn’t look like an immediate threat, like ants. This is one of the common challenges that pest control companies face.

If your clients can stomach the presence of rodents or bugs, they might never call you. Or worse case they might deal with the issue themselves.

Hence, one of the most essential marketing tricks to employ is highlighting your expertise. Virtually anybody can start spraying bugs with a can of raid, but you are skilled at handling different pest situations.

That kind of knowledge makes hiring your services a smart idea – and this what you need to pitch to your clients.

So, you are probably thinking How Do I Market My Pest Control Company? We’ve got three ideas for you:

Post DIY Information Without Hesitation

We recommend creating a blog for your company website. On this blog, you should provide regular updates, tips, and information on how customers can handle basic pest control situations. At first glance, this might seem counterintuitive.

However this of it like this – most situations only involves seemingly harmless creatures like bugs and rodents. These situations don’t seem harmful to the general public so they will undoubtedly feel reluctant to call a pest control company.

Most of the calls you should expect are for challenging infestations like termites, bed bugs, and cockroaches. As an expert, you know there aren’t any practical DIY options for termite control.

Hence, by giving out free consultations and tips on easy peasy pests, these leads will be more inclined to contact your business for serious issues.

Highlight the Possible Health Effects

A lot of people do not acknowledge the health problems associated with certain pests like roaches. These disgusting roaches carry pathogens, germs, and diseases. Make your target audience understand how cockroaches can lead to asthma in children and their effect on your sinuses.

Rats and mice too spread diseases, and mosquitoes are known to spread the West Nile virus. Your potential clients need to be aware of these health risks. Help them to see how incorrect they are if they view pest issues as harmless issues.

Put Your Money Where Your Mouth Is

Stand by your work. This is crucial for any pest control company. The chief concern of your clients is to get rid of the pests, and for these pests to stay gone. This is why a guarantee is a reliable marketing tool to employ. Put your money where your mouth is.

Now, this strategy has its risks as some areas are susceptible to pest infestations, and if the customer maintains terrible cleaning habits, pests can appear in no time. Hence, you need to make clients aware of this possibility.

Generally, a guarantee is one of the best selling points you can use to boost your leads and increase your conversions.

Conclusion

The best marketing ideas for pest control companies revolves around getting your customer to trust you, putting in the work, offering a guarantee on projects, and putting the fear of God into them regarding the health risks associated with pest infestations.

Between these four marketing strategies we highlighted above, we believe you should experience an increase in your sales and conversions. Till next time!

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Content MarketingGoogleMarketingQuoraSEO

What is Quora & Why Is It Important?

by Emily Triplett
written by Emily Triplett

Google and other search engines are wonderful tools users can turn to when they need answers fast. Questions such as “What are the top tips for homeowners in flood zones?”, “Where can I buy a new car near me?”, and “How many seasons are in The Office?” will provide users with the information they need without having to go beyond the first page of results. However, users are not always searching for simple questions. Some of the thoughts crossing their mind may include “What services do digital marketing professionals consider to be the most effective for promoting my business in my local area?”, “Who are the best home contractors for decks and porches?”, and “What is the best social networking site to use for advertising my business?” among many others that relate to personal questions and opinions. Search engines can assist users in finding the answers they desire, but users may be required to do a bit more digging. 

Luckily, users are not required to only use search engines to search for information. Quora is a social networking platform that is built to work like a search engine. Users can follow topics they are interested in, ask questions, and provide answers in their areas of expertise. Launched in 2009, Quora has slowly grown to a network with millions of active users who are looking for expert answers from real people. Businesses who use the platform can attain name and brand recognition. Better still, traffic, leads, and ad revenue can all be garnered from Quora. If you aren’t utilizing their platform, you could be missing out on your next big sale. 

To learn more about what Quora is and why this platform should be on your radar, read on. 

It’s About Questions & Answers

Quora provides its users a platform that facilitates conversations. Unlike other social networking sites, Quora doesn’t focus on pictures and videos. It focuses on user-generated content. There are a wide variety of topics that can be followed, from business ideas to personal thoughts. Users are encouraged to ask questions under topic feeds where anyone can provide their thoughts and solutions. In order to gain popularity, the answers should be accurate and fully cover what was asked. 

When answering questions, there is no hard and fast rule about the length of the response. However, it is imperative to provide enough detail to answer the question fully without using fluff words. Treating the response like a blog post tends to provide the most success. Answers can receive upvotes or downvotes. Upvotes indicate users like the response while downvotes mean users do not agree with the response. The more upvotes users accumulate on all of their responses across the platform, the higher their profile will rank. The higher a profile ranks, the more followers and views a user can expect to receive. Having great responses and a high ranking profile can drive traffic to your website and help you garner leads. 

While answering questions is important, asking questions is necessary to maintain a high ranking profile. Quora is designed to have two-way engagement between its users. While you may be an expert in a subject, you should still ask questions to facilitate conversations with other experts. If Quora notices you answer a lot of questions without asking any questions, your profile may suffer consequences. Along with two-way communication, if you post a viral question, you can drive a large amount of traffic to your site. The questions must be clear and interesting in order to encourage users to provide their thoughts and opinions. 

While establishing yourself as an authority, you can use Quora to effectively learn what your target audience is researching. The questions you see will contain the keywords users correlate with your business, product, and/or service. You can take these keywords and incorporate them into your content marketing strategy in order to reach a larger audience outside the Quora platform. 

Google & Quora

Google and other search engines are used daily to find answers to hundreds of personal and professional questions. Employing SEO strategies on your own website is incredibly important because it allows your website to rank highly in search engine results. When you appear often in results, users will consider you an authority on the subject matter they are researching.

It is not uncommon to see Quora results on search engine results pages. When used correctly, you can have high ranking answers appear on Google. This means you have an opportunity to take advantage of double exposure in search engine results pages. Quora is important because rising in popularity, so you must provide the same time and attention to your answers as you would to the content and blog posts on your own website. 

Simple, Optimized Profiles 

Quora allows users to create a profile that highlights their expertise with a simple design. Other than a profile picture, no other media is available in the profile. A headline field is the perfect space to establish yourself as an authority and capture your readers’ attention. Avoid overuse of the vertical bar, but be sure to use impactful, powerful words. You also have a summary field where you can sell your business. You can add your website, social media handles, and credentials. If you have a powerful testimonial, be sure to include that. Your summary should include keywords that your target audience uses to search for your business.

Your readers will be driven to your profile if you develop strong questions and answers, so be sure to spend the necessary amount of time to create a profile that sells who you are, why you are an expert, and what you can do for them. If you lack strong content in your profile, you may miss out on the increased traffic and leads.

Garner More Traffic and Leads with Quora 

Quora is an important social platform that should be part of your marketing strategy if it isn’t already. The value of the platform lies in the keyword research and blog content ideas available. You can also establish yourself as an authority, which will help you gain name and brand recognition. When people trust you, they are more likely to turn your business. If you provide expert answers, users will be driven to your profile where they can easily access your website. If you are interested in increasing your number of leads, turn to Quora!

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InstagramMarketing

5 Tips that Will Help You Get Noticed on Instagram

by Imani Rodriguez
written by Imani Rodriguez

In this social media frenzy world, it has become increasingly important for users to gain recognition. Whether the purpose lies in boosting individual self-esteem, earning a profit or simply showcasing your life with family and friends, you want to get noticed. The default mode of human nature is to be socially active and accept others. The age of digitization has credited Instagram as the second most popular application, making it the perfect social media platform for global engagement.

With a focus on content marketing and audience building, Instagram is flooded with self-made icons, celebrities, professionals, entrepreneur, etc. Worldwide brands are gaining infinite interaction rates per follower, 25 million active business users and 2 million advertisers utilize the Instagram Strategy. If you want the billions of monthly active users to become aware of you browse through our comprehensive guide. So, without further ado, let’s dig in: 

Create your Own Unique Aesthetic

The Insta-Aesthetic is the most crucial component of your entire profile and social media success. One cannot overlook the core of Instagram as it demands captivating audio, video, and image-sharing content. To tantalize visual sensibilities you need to embrace an eye-catching and loyalty-retaining approach.

Firstly, a general brand or personal aesthetic needs to be established on your account. Consistency is the key to victory. For those more fashion or trend oriented, you should opt for clean, sleek and eclectic imagery. Those looking to promote a type of lifestyle or showcase a specific account type, then, brighter, wholesome and target appropriate content should be posted regularly to satisfy onlookers.

High-quality photography and high-standard online concepts will entice an audience and force them to stay tuned. The type of aesthetic you choose must be authentic, directly relevant to you and difficult to imitate. To do so you need to avoid fluctuating between the type of template you follow, pick uniform filters that don’t break the flow of your newsfeed and make your profile public so that people surf your page and get hooked.

Exploit Instagram Tools

You can develop a one-of-a-kind identifier by strategically adopting the effective hashtagging technique. Capturing a huge demographic revolves around intelligent captions and hashtags. Witty, sharp, humorous, relatable and relevant descriptions. The best way to demonstrate your personality and feel connected to others is to adopt a utilitarian method. IGTV, Live Sessions, slogans, tags, location tags, etc.

Staying on point with descriptive and informative quotes that aren’t too wordy or complicated embodies the spirit of a fast-paced virtual life. This methodology accelerates recognition, share, views, and likes. Unfortunately, Instagram has placed an upper limit of 30 hashtags so you need to be smart and creative for your final post. Make your own personalized identifier, address trending topics and try not to be too controversial.

Get Technical

There’s a science behind Instagram Triumph and it involves a bit of brainpower. To make your profiles noticeable you need to consistently upload genuine posts and avoid posting spam. Moreover, your posts need to be cleverly timed. That means the greatest quantity of initial engagement should be coordinated when the target audience is most active. A lot of free applications and websites can help you get this equation just right. Cultural, Social and Political triggers directed at segmented audiences can be highly appealing.

To enhance our Social Media presence, use Calls-to-Action (CTA) that is encouraging, motivating and inspiring. Finally, the Instagram algorithm can detect automated services. You will get penalized as you violate the Instagram policy, you will get “shadow-banned” that’ll hurt your reputation, the content will be less discoverable and paid, illegitimate engagement is easily caught by potential followers.

Cultivating social presence requires augmenting your overall promotion performance. It requires dedicated time and effort, but you’ll see it pay off in the form of increasing followers, likes and appreciation.

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Creative MarketingMarketing

Creative Marketing Ideas in 2019

by Brandi Marcene
written by Brandi Marcene

The best marketing campaign ideas have one thing in common: they do more than simply promote the brand or product! The New Year means new chances, and as marketing evolves, businesses need to keep pace with their promotional strategies.

The campaigns you run on offline or online media create impact, but how well are they performing? You need to track the leads and customers you are generating and the overall impact on sales. Brainstorming creative ideas to influence a larger audience and creating brand awareness is a completely new trend. Below are some of the ideas you can use to gain an edge on your competition:

Look For Giveaway Opportunities

Giveaways and freebies are a crucial marketing tool for engaging your target audience. People love winning something, whether a voucher or a product. Low-cost giveaways are also an inexpensive marketing idea for doubling your sales and creating an impact in the market.

As a rule of thumb, focus more on what you are giving, and how many people are participating. Of course, you cannot give unattractive giveaways and expect a huge increase in engagement.

Create Content

If you do not post any content about your niche or product, you are likely losing a chunk of business to the rivals. An effective marketing idea in 2019 is optimizing SEO content with targeted keywords to boost your brand in organic search results. You can add a blog to your website.  Starting with WordPress as a viable option.

Verify Your Google My Business Listing

Your business needs a strong presence on Google My Business. In fact, using this tool can help validate your presence largely. A Google My Business listing is helpful for promoting events, products, or making an important announcement.

However, the most noteworthy feature of Google My Business are customer reviews, which can help you build better relations with customers and improve your products.

Create HD Videos and Graphics

Marketing today means more than just running a campaign on Ads networks and local media. Rich media is an important factor in the development of a brand image. Businesses producing high-quality infographics have authority in the industry.

Compare a low-quality image talking about small business marketing ideas to one with a high resolution. Who would get the most shares on social media? Of course, people are likely to share high-quality images! Besides, companies can also brand their videos and images before publishing them to target a wider market.

Wrapping Up

Creative marketing ideas are becoming popular since businesses are trying to gain a stronger foothold in their industry. Whether you are running a campaign or a giveaway contest on social media, the focal theme behind today’s strategy is more than targeting short-term sales. As an endnote, you should constantly look for changes in marketing strategies to remain at par with your competitors.

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ApartmentMarketing

Apartment Marketing Ideas in 2019

by Williams Adebowale
written by Williams Adebowale

In a fast-paced and highly competitive marketplace, it is imperative that marketing and property managers adopt a holistic approach in apartment marketing. Apartment marketing ideas help get the word out about your available vacancies and attract prospective tenants. Well-furnished apartments backed up with a solid marketing strategy enable property owners, and managers to get return-on-investment.

According to apartment list, apartment hunting is now on the high side as we approach peak renting season. To increase revenue and stay ahead of the competition, take a quick look at our apartment marketing ideas in 2019 for your business:

Prioritize Good Photography

When examining your apartment marketing ideas, you have to think about what will engage with the potential renter and pull them in to learn more. We live in a world where social media platforms such as Instagram, Twitter, and Snapchat are a part of our everyday lives, and people expect a beautiful, well-crafted photo. If you want to increase engagement with your listings, you have to include great photography. There is no better investment you can make than good photography. Leverage drone photography or hire an apartment photographer who knows exactly what to shoot, where to shoot, and how to get the best shots to sell your apartments. People are visual by nature – they need to see what your apartments look like before, even considering living there.

Embrace Social Media and Create a Video Walk-Through

These days, businesses leverage social media for prospective property buyers and continuous customers engagement. Property managers should focus on the use of stories and video walk-through. Create a video walk-through of the apartment, showcase the best features you offer, and use seasons to your advantage. We all know that it is easier to get people’s attention through visual clips than a long wordy post. For instance, 200 million Instagram users use Instagram Stories every month. It makes Instagram a vital focus in your marketing strategies. We strongly advise having a constant flow of social media ads. If you don’t have the time to manage your social media platforms, consider using a digital marketing service, and maximize your efforts.

Create a Niche for your Business Online

As a property company, it is essential you take charge of the online marketplace. Prospective customers tend to interact with you and show interest in your properties if you can properly manage your company’s online presence. It starts by having a website.

Your website is a leasing tool for prospective residents. It should be mobile friendly and compliant with search engines. With 98 percent of renters using their mobile device at least once a week during their home search, 44 percent of mobile users said they would not even use a site if it did not work well on their mobile device.

When it comes to apartment marketing, responsive (mobile-friendly) design is a necessity, not a luxury. Make sure your website loads quickly, adjust for screen size, and has apparent links that easily allow visitors to get timely information.

Give Discounts and get Creative with Residents Events

Most people like discounts and promotional offers. You can easily convert prospective buyers to customers through discounts on properties on a first come, first served basis, and a little welcome gift such as a gift card for a food delivery service and doormat goes a long way.

Hosting an ice cream bar, waffle bar, etc. creates awareness and puts a smile on residents. Residents will be able to mingle with neighbors, get to know the staff, and enjoy some treats. They may even bring a friend who is looking for an apartment, or post to their social media accounts to spread the word.

Another idea is to host a community garage sale. You could designate the parking lot space to hold the auction and invite residents to participate. It will generate a lot of foot traffic to your community. You could also allow local businesses to hold events at your community. Take action today, and use these apartment marketing ideas to increase revenue, maximize your efforts, and generate more leads.

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Auto RepairMarketing

Auto Repair Marketing Ideas in 2019

by Michael Greene
written by Michael Greene

If you’re in the auto repair business, it’s likely you have your eyes set on the future. You might, as a result, be wondering how to keep your auto repair business future-relevant. Thinking ahead is what got you where you are today and looking at the big picture is just as necessary when it comes to your auto repair marketing strategy.

The great news for you is that large amounts of people are still purchasing cars. About 79 million cars are projected to be sold in the world in 2019. You can get in on an amazing amount of the action by following a few simple steps discussed below.

Cultivate Your Auto Repair Reviews

Incentivizing customer reviews is a great way to get the word out about the amazing work you’re doing. You can give coupons and special deals to customers and happy auto repair clients who post their reviews on your Yelp page, Facebook, and more! The more reviews you get, the better. Words of advice: don’t get freaked out at a negative review. Respond to it politely and offer some sort of solution — do it on your Yelp, Facebook, or any other site the negative review gets posted. That way others will see how you handle adversity. You’ll also have the opportunity to turn a hater into a congratulator! It’s also suspicious if you only have 100% positive reviews, so you will come forth as more honest and genuine as a result.

Boost Your Auto Repair Business’s Social Media Presence

It might seem exhaustive, but staying on top of your social media presence is hugely important. You’ll get an idea of how your customers are talking about you, what they have to say, and you’ll have an opportunity to provide on-brand content —  which will help you establish brand loyalty that will sustain and grow your business. Posting consistently is hugely important, whether you post multiple times a week or just once a month. Choose your schedule and stick to it. Try to plan out content a month in advance and leave room for current events. You can also post ads, plug blogs, and give out offers via social media.

Make Sure Your Auto Repair Blog is Up-to-Date and Up-to-Par

Just like your social media posts, your blogs should be consistent, coordinated, and high-quality. Try not to go for the sale all the time — instead, try to give as much educational, useful information as possible. Maybe don’t even mention your business or your service until the end of the blog. Having a consistent blog that is search engine optimized will help you boost your search rankings, too.

Stay On Top of SEO

You’re always going to want to stay on top of your SEO rankings. Companies are set to spend  80 billion on their SEO efforts in 2020 — do you think they’re going to do that because staying on-point with your SEO doesn’t work?

As 2020 approaches, it’s important you have all the tools and techniques you need to grow your business.

Mastering search engine optimization doesn’t have to be rocket science, either. With a service like ours, it’s actually pretty easy. Insignia SEO experts always take the time to listen to your needs (not to mention any input you have) in order to create custom-tailored solutions that help you achieve your business objectives.

We don’t believe in a one-size-fits-all approach to SEO. We consistently develop and implement custom SEO strategies that address your specific needs and power your business to new heights. Contact Insignia SEO today to learn how to get started.

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