According to a Constant Contact marketing survey, 66% of small business owners stated that finding new customers is their top concern. They also noted that email, website, and social media are among their top three marketing platforms. Finding success, bringing visibility to their brand name, gaining new customers, and retaining old ones on any marketing platform requires skill, experience, the right tools, and techniques. Marketing can bring in a significant amount of revenue if a strategy is executed efficiently, but business owners need to put in some time and effort into it. Here’s a look at marketing by numbers and why businesses should invest time in it. 81% of All Online Shoppers Conduct Online Research Before Buying (Retailing Today 2014) Customers…
