Marketing

Before most businesses begin their marketing initiatives, there is reasonably a sense of caution. Multiple questions are fielded and answered by marketing and business executives that concern the reach and efficiency of certain marketing campaigns. Generally speaking, it takes thousands and even millions of dollars to successfully advertise a business, so the masterminds behind these strategies are cognizant of achieving optimal results that correlate with the amount of money spent. Since marketing is significant and vital business investment, should you risk tarnishing your reputation by standing up for political or controversial issues? This is certainly a controversial issue in itself, and most businesses are hesitant to dive into the political spectrum. In actuality, there are some benefits to taking a stand…