Traditional marketing strategies rarely work for spas. Unlike other businesses, spas have entirely different methods for reaching out to prospects and promoting their brand.
Unless you are familiar with these techniques, you could be forcing your customers to work with your competitors instead. However, there’s no need to worry.
This year, forward-thinking marketers have developed effective strategies for obtaining leads and leading them down the funnel into becoming customers.
In this article, you will learn about a few spa marketing ideas you can use in 2019 to give your business a tremendous boost!
Allow Your Customers to Book You Through Google, Yelp and Other Directories
Unless you’re a well-known entity, your spa is a local business. All local businesses should be found in online directories.
Consumers consult different online directories when they’re looking for a business, so it helps to be featured in as many as possible.
To set yourself apart from your competitors, give your customers the ability to book your spa without having to pick up a phone or visit your website. Yelp, Google, and other online directories offer profile links that directly link users with a custom scheduling tool.
Develop a Follow-Up System for No-Shows
Having a no-show appointment is annoying and costly for a business over the course of the year. Though, this is entirely natural. Often times, consumers will lose interest, forget, or have something else come up in your schedule.
If you truly want to limit no-show appointments, create a system that follows up with leads to understand why they didn’t participate in your service.
Unless a prospect has a serious vendetta against you, you could get down to the bottom of the issue and invite them to schedule again with you whenever you’re ready.
This tip is effective because it not only gives you another shot with a potential customer, but it also shows this customer that you genuinely care about their business.
Offer Free Services to Customers Who Post a Social Media Review
Even with the rise of online advertising, word-of-mouth is still the most powerful advertising tool. People are much more likely to believe their friends and family over any ad copy that says “my spa is the best in town”.
In order to take advantage of this, offer a free massage to customers in exchange for a social media review. If you have made one of your customers satisfied with your service, it’s more likely that their friends and relatives will navigate to your business.
Share a Video of Your Spa
Do you want to separate your business from your competitors? Start posting videos of everyday business in your spa.
This will help you to show off the highlight of your spa to your prospects and point out a few ways you provide a more superior service than your competitors.
Be mindful to invest in a quality camera (your smartphone will suffice) and video editing software to get the job done right.
Give Your Spa a Boost Today!
Marketing for your spa isn’t simple, but it doesn’t have to be really challenging either. Following the tips above should point you in the right direction in 2019.