Blog Posts

Maid cleaning services are designed to make homes and business sparkle. From sweeping and vacuuming to washing windows, maids have the tools and expertise to beautify and restore any property. However, with so many home and maid cleaning services on the market today, how can you make your business shine from the rest?

While traditional flyers and business cards are still essential, you need a comprehensive and cohesive SEO package that guarantees higher visibility and measurable results. If your maid service company is struggling to attract new customers, chances are you need a new approach to effectively attract and engage new clients.

SEO Marketing for Visibility

Search engine optimization is no longer relegated to strategic keywords placed within content. In fact, today’s SEO is a complete suite of services that cater to a myriad of industries, sectors and niches. This includes maid services for residential and commercial clients, along with home-cleaning services for schools, businesses, entertainment venues, offices and homes. From social media and mobile optimization to content marketing, you need a reputable, seasoned and experienced SEO agency to take your maid cleaning business to new heights.  Whether for startup companies or existing brands, here are some ways to utilize SEO for your maid cleaning services.

1. Website Development

Today’s websites are streamlined and centralized to get your message across to mass audiences. If your maid cleaning site is not ranking high on Google, chances are it is not properly optimized for SEO. With this in mind, your local SEO agency in Austin can perform a full site audit – which allows them to improve weak areas and highlight strong ones. Here are some of the essentials of captivating, compelling and gripping website design:

• Ensuring your maid cleaning services are highlighted in a proper way. Creating user-friendly search features and menus, along with contemporary templates that establish uniformity and consistency in design.
• Utilizing strategic keywords related to your maid cleaning services. This may include sweeping, washing, vacuuming, drapery, furniture, windows and all areas of service. Showcasing your years of expertise, along with positive industry citations and customer reviews.
• Making sure your site is fully integrated with social media links (visible and embedded). This helps increase your brand’s visibility on Google, while generating leads and higher web traffic as well.
• Creating content that is easy to scan and digest. Making sure your maid cleaning services correlate with specific targets; geo-marketing, mobile, social or broad-based advertising for companies offering national home and/or office cleaning services.

2. Social Media Integration

No online marketing campaign is ever complete without social media integration. From Facebook and Linked-In to Twitter, your maid cleaning company simply needs a strong online and social media presence. This includes strong profiles that generate a “buzz” about your cleaning services and products.

Similarly, local SEO experts can formulate daily or weekly posts, as well as promotional videos that highlight your maid services and promote greater brand awareness and visibility. They also help advertise your company so you can increase customer patronage via follows, reviews, citations and especially “likes”.

3. Content Marketing

Content marketing is considered to be the only pure form of marketing left. With this in mind, your maid business needs strong content to be distributed across multiple platforms and digital avenues. This includes press release sites, along with CMS portals and much more. With years of extensive industry experience, your local SEO company specializes in articles, press releases, social media posts, blogging, White Papers, e-brochures and marketing materials to promote your maid cleaning company as a viable and competitive entity.

SEO firms can also optimize your maid cleaning site for mobile platforms. Similarly, they feature industry-leading graphic designers, social media gurus, and marketing professionals that are committed to excellence in all services. Don’t lose customers to your maid and cleaning competitors! Seo Insights truly offers marketing that works and achieves all desired results.

Local SEO continues to be all the rage in the industry. In fact, this form of SEO is cost-efficient and designed to promote your products and services at the grassroots level. Similarly, localization helps your brands appear on Google Maps; a cornerstone of any local online marketing and digital campaign.

From appearing in local search results to business listings, it is imperative to target the millions of customers that utilize local searches to find the top businesses in their areas. With this in mind, you need a professional SEO agency to market your business to geo-specific, core and regional audiences.

Why Go Local?

There are many benefits associated with local SEO marketing. For one, you are able to connect with local consumers that want your products, services, and information. Similarly, local optimization can promote your brand as a professional entity and resource on area business directories. This includes Yelp, along with online Yellow Pages and Yellowbook.

Google My Business listings are also crucial for converting leads into revenue for local businesses. In fact, you will be able to stand out from competitors, while effectively attracting and engaging new customers and clients across the board. With years of extensive marketing experience, your local SEO agency in Austin has the tools and expertise to help your brands grow locally. This includes higher visibility on local search results, along with Google Maps, customer reviews and industry citations or mentions.

Here are some essentials of incorporating local SEO for higher conversion rates and recurring web traffic:

• Localized content on your sites, blogs, online stores and social media pages are essential in targeting customers in specific areas.
• Google’s recent updates have mandated all sites to reflect local SEO, along with social – mobile media integration and industry-specific, relevant content.
• Local SEO enables your pages to appear in local search results. This is crucial in building brand awareness and visibility while converting leads into profits via strategic keywords, inbound links, outbound links and even pay-per-click advertising (PPC).
• With local SEO, your site will appear on Google Maps, Yellow Pages, Superpages, Foursquare and other popular business search directories and engines.
• Increase visibility, generate higher leads and build your business with recurring and loyal clientele for years to come. Local SEO is also important for securing positive reviews, along with industry mentions and spotless online reputations.

Local Marketing Aspects

There are a few aspects of local SEO that are instrumental in producing measurable results. In fact, these essentials are designed to ensure true ROI for all your local marketing and advertising initiatives. If you are new to local SEO, it is a must to have your city, country or region listed throughout your pages. For businesses with nationwide locations, you must have separate pages that correlate with these cities and/or regions.

While local SEO content can be similar page-to-page, it cannot be identical. This will harm your Google rankings – due to not abiding by the search engine’s White Hat SEO criteria on duplicate content. Your local Austin SEO firm has the tools and expertise to create sound, local marketing campaigns for new and existing brands. This includes optimizing sites, blogs and online stores for local business listings and mobile platforms. Here are a few more ways to build your business locally:

1. Citation Building

Citation building is a must for any local SEO marketing campaign. This helps your site appear on citation sites and online business directories. Similarly, customers can find your business easier, which helps improve search rankings and additional information about your brands, products, and services.

2. Google My Business

As mentioned earlier, Google My Business listings allow business owners to claim their own Google My Business (GMB) pages. This also helps your business secure higher visibility on local search results while linking user queries back to your pages. GMB utilizes user-friendly platforms with several local SEO business tools. Similarly, it promotes your business on Bing, as well as social media platforms like Instagram, Pinterest, Facebook, Twitter and more.

3. Get High-Quality Backlinks

As part of any local or non-local SEO marketing plan, it is imperative to secure natural, organic back-links. These can stem from well-known sites, including local business review forums and portals. These sites – when linked back to your pages – can help search engines recognize your brands as trusted businesses and resources. Organic links from bloggers, business communities, and online newspapers also help improve your search listings and overall visibility.

From positive customer reviews to online citations, local SEO is a must for any new or existing brand. With a seasoned, solid and reputable SEO agency in Austin on your side, you can truly build your business at the local level – while using this as a platform to launch your brands to regional, national and international recognition.

When it comes to your business’ success, you might often first focus on retaining clients and customers, but what you should be focusing on instead, are your employees. Focusing on retaining top talent in your company comes from job satisfaction. Today as more millennials have the tendency to move from job to job looking for the next best opportunity, it’s important to focus on increasing the likelihood of your talented employees sticking around longer.

Here are 3 ways of enhancing your business to help attract and retain your top talent.

1. Growing talent from within

Nurture and encourage the folks you have within your team by continuously providing opportunities to learn and maintain engagement. According to Gallup’s State of the American Workplace Report, more than 70% of American workers are “not engaged” or  “actively disengaged” and as a result, are disconnected from their workplace. Managers who focus on employees’ strengths can eliminate this disengagement.

Here are some ways to nurture and grow engagement and talent:

• Provide professional development programs to encourage promotion and career advancement at every level. Look after your employees by keeping them updated on professional and educational resources such as certification and tuition reimbursement. Creating a space where education and learning is valued is vital to nourishing employees’ skill set and confidence.
• One of the most important elements when it comes to employee satisfaction is having a support system in the work environment. Providing mentoring opportunities provides just that. Pairing a “buddy” for each entry or junior level employee with a mid-senior or senior level employee increases interaction and thus, engaging work.
• Provide feedback and reviews. Consistent and in-person, one-on-one meetings are a great way to provide your talent with constructive criticism, feedback, advice, and praise. It also opens up the door to more communication, allowing a platform for employees to speak their mind freely, thus, also allowing discussion for solutions.

2. Allow Employees to Utilize Their Talents and Skills

Concentrate and scope out the skills your employees or potential employees possess. Brainstorm on how to leverage those specific skills to your business and apply them to roles that will benefit your business.  Make some internal roles changes, whether its job title or description, that will overall enhance the outcome of your business. Your employees will appreciate you looking out for them and nurturing their specific talents. As a result, it would offer them leverage to stay with your company.

3. Work-life balance

The burnout is real. A healthy work-life balance is critical in maintaining employee engagement and success. Encourage them to take a vacation. If they stay late to complete a project, offer late arrivals or an extra day off to compensate and increase job satisfaction. Provide flexible schedules and work from home options.  Ensure your employees that you understand the importance of having a life outside of work in order to maintain productivity in the work environment. Moreover, ensure that there are enough people cross-trained on tasks so that a team member’s absence won’t be an issue. Relying on one person for specific tasks creates unrealistic goals and more hours of work.

Google’s search engine optimization (SEO) algorithms change at a blink of an eye. Just when you think you have it all figured out, its never-ending system continues to produce new trends with measurable results. With August just a few days away, it’s important to tap into the latest SEO marketing strategies –right now.

What was once just a portal for strategic keywords and back-links has morphed into the premier content marketing platform for SEO agencies. With this in mind, Google – has once – again changed its ranking signals to reflect the current and burgeoning technologies. You will now have to tweak your online SEO plans to harness, deliver and rake in the awards of the latest modifications.

Here are three mid-year trends that are now strengthening SEO for webmasters and users across multiple platforms.

1. Page Rankings Based on Mobile Websites

Mobile optimization continues to be all the rage in 2018. While your website may look great when accessed by desktops or laptops, what about your mobile sites? If you have not incorporated responsive web design – which automatically reshuffles content when accessed by mobile devices – you need to do that right away. Google is launching its mobile-first index soon, which means your sites will be based and ranked on the mobile versions of the pages.

It is equally important to monitor your page loading times on mobile sites. Similarly, your navigation, design and social media information must be user-friendly and visible across mobile platforms. Failure to do so can result in dwindling page rankings, along with non-existence on Google’s mobile search results altogether.

2. SEO Strategies for Voice Searching

Voice automation continues to soar in global popularity. From Siri to Alexa, voice-activated smart devices offer true convenience for users. In fact, Google Home, Amazon Echo, Pixel phones and smartphones are continuously updating and enhancing their voice capabilities. With this in mind, you need to optimize your SEO strategies for voice searches across multiple devices and platforms.

With more people using voice for searches than ever before, it is imperative to reflect this trend in your SEO. However, it’s important to use long-tail keywords and accurate syntax for optimal results. For example: “What is the closest Burger King in Stafford?” is the perfect use of voice-activated technologies. This is opposed to “Burger King Stafford”, which is more likely to be texted in for searches.

3. Instant Answers in Featured Content

Meta descriptions still play a valuable role in attracting and engaging new clients and customers. These descriptions offer a brief overview of what your brands and content are about. However, with the rise of voice searches – it is now required to have instant answers on your featured content.

Mobile devices that feature Siri, Alexa and Google Home provide instant results to questions. With this in mind, they need to quickly scan your content for the answers they are looking for. However, they will not scan hundreds and thousands of characters, but rather the most accurate and easy-to-find answers. This is the gist of smart technologies, and the newest trends in SEO are calling for companies and users to do the following:

• Produce content with short, precise, and accurate answers.
• Correlate your content with long-tailed keywords ( as mentioned earlier) and voice search answers for inquiries.
• Try revamping your Q&A and FAQ sections to make it easier for Google to find your relevant, industry-specific information.
• Test your featured content with voice searches to check for accuracy and consistency.

These are some of the newest, crucial trends for mobile SEO success. While you may be implementing these new verticals, it’s important to stay abreast of upcoming changes and modifications to Google’s algorithms. As you know, these are continuously changing to secure better user experiences for global audiences.

The word ‘click bait’ is often tossed around in a negative context. Most people consider it a cheap marketing tactic and think using clickbait titles isn’t a good strategy. Any strategy that has been misused isn’t a good strategy. If clickbait titles are used effectively, they can draw more audience even if they’re not ranked at the top of a SERP.

These titles are often more noticeable and will catch an audience’s attention immediately. The trick to creating good clickbait headings is to deliver on what you promise. That will make it seem less like bait and more like genuine intent. Here are some of the best ways to achieve this:

1. Target Emotions

Emotion plays an important role in a person’s decision-making process. Clickbait titles directly appeal to these emotions, which is why they invite strong responses from users. Journalism and media content websites use this tool regularly to attract attention but it can be used in marketing as well. Words like “free”, “guarantee”, “amazing discount”, “sale”, etc., trigger an emotional response, sense of urgency or feeling of opportunity. That’s why headlines or page names containing words that appeal to emotion are clicked more often than regular ones.

2. Location Based

Location-based titles attract more attention from a specific audience. It targets people in a certain geographic region, narrowing down the audience but improving overall conversion rates. This is particularly helpful in paid ads because it helps improve overall return on interest.

3. Add Interest to Location Based Lines

Local SEO can be competitive as well so you can improve your location-based headline even further by adding an emotional element to it. For example, you can change “Cleaning Services in Austin, Texas” to “Best Cleaning Services in Austin – 10% off”. A prospective customer will be attracted to the second one immediately.

4. Length of the Title

Sometimes clickbait titles can become too long as people try to cram in as many keywords as they can. That does more harm than good because a portion of the headline is then cut off. The most effective clickbait titles are short and attractive, with all of it visible to search engine users. For example, if your title is “Best Pizzas in San Diego, CA – Cheap Pizza Delivered in 20 Minutes”, a portion of it will be cut off on the SERP. However, “Fast, Hot, Delicious – Best San Diego Pizza” is shorter and more attractive.

5. Numbers Always Work

There’s something about a precise number that adds a bit of legitimacy to any headline. This draws more audience and clicks, so it’s a good idea to incorporate them into your clickbait title. For example, “Most Popular” doesn’t sound as impressive as, “650,000 sold”, which is why you see so many “10 best” or “5 steps” type of content in search engines.

As you can see, click baits aren’t bad if they’re used effectively. If you want to know more about our SEO and marketing, don’t hesitate to call us or contact us through our online form at Seo Insights.