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Recovering from Google’s Broad Core Algorithm Update

by Tom Bowen
written by Tom Bowen

Google’s broad core algorithm update in June 2019 has caused some sites to lose rankings and positioning. The new algorithm has changed Google’s relevancy parameters, causing websites to fall or completely lose rankings.

Falling Rankings from Algorithm Updates are Not Penalties

As much as it may feel like it, rankings lost following the Core Algorithm Update is not a penalization from Google. Penalties are incurred when Google publisher guidelines are violated, such as in cases of spamming or content issues. Google sends the publisher a notice about Webmaster Guideline violations through the Search Console. No notices are sent when sites lose rankings after a core algorithm update.

Why are Sites Losing Rankings after Google’s Broad Core Algorithm Update?

Google’s John Mueller explains that sites lose rankings after a Core Algorithm Update because the new algorithm has concluded that some sites offer more relevant than others. Mueller reinforced the notion that sites do not lose rankings after the algorithm update because they did anything wrong or because they are harmful sites with bad information.

Google’s core algorithm update changed the way that Google determines which pages are relevant to users, therefore increasing rankings on pages that meets these new quality standards. Mueller says that it is not a matter of fixing anything website admins are doing “wrong,” but it is more of a matter of Google deciding that some pages are less relevant that originally determined.

Google Offers Key Insights on Core Algorithm Updates

Mueller offered four key takeaways for administrators and producers of web site content looking to recover from the adverse ranking effects of Google’s Broad Core Algorithm

Update:

  1. Sites that saw a reduction in traffic rankings are not being penalized.
  2. Relevance is a critical factor in the loss or gains in ranking after the update.
  3. Sites will not have to wait until the next algorithm update to recover lost rankings.
  4. The algorithm update and its consequences are not generally about spam or content issues.

Types of Ranking Losses Sites Are Experiencing After Core Algorithm Update

Sites are experiencing two significant kinds of losses following June’s Broad Core Algorithm Update:

Ranking Position Losses: Based primarily on new relevancy parameters, some sites have gained positions, which result in previously ranked pages to drop search result positions. 

Complete Loss of Ranking: Sites that have entirely lost rankings are indeed rare. In these cases, site producers need a thorough evaluation of the SERPs as well as overall keyword and content strategy.

What is the Recovery Time from Board Core Algorithm Update Affects?

There are times when algorithm updates are too broad and affect sites Google did not intend to, and subsequent fine-tuning updates are needed to recover lost rankings.

Mueller explained that Google’s algorithm is in constant update mode, meaning sites will not have to wait until the next broad core algorithm update to notice ranking improvements from pages affected by June’s update.

Recovering from a Google Broad Core Algorithm Update

It is easy to think that losing ranking positioning following a Broad Core Algorithm Update is all about the quality of the site and content. Ranking issues can also be seen as being caused by technical problems such as slow response times and chained redirects, etc.

While content quality and technical issues are legitimate ranking factors, loss of rankings after a core algorithm update is typically not related to those factors.

Technical issues and poor quality may be contributing factors to reduced traffic and rankings, but June’s Broad Core Algorithm Update was much more concerned with relevancy than anything else. While there is no set time for websites to recover from the algorithm update, content creators and website admins can take measures to ensure that websites are structured properly and that content is relevant.

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What’s the Deal with the July Google Search Ranking Updates?

by Eben Olly
written by Eben Olly

The SEO Industry is Abuzz About the Google Maverick Update

Those who are in the SEO industry always keep an eye on the Google search ranking results, since they’re indicative of emerging trends. Between July 11th and 18th of this year, they picked up on some serious volatility. Analytics tools from various platforms confirmed the shakeup. But what did it mean?

Though various SEO publications and sites have reached out to Google, there has not yet been any official response. John Mueller of Google, usually the figurehead who speaks for the company, has been tight-lipped about what is going on.

What Do the Tools Indicate?

For those companies like Seo Insights that drive up website rankings for their clients, any significant fluctuation is a reason to pay attention. That’s because a ranking shakeup is indicative that Google may be implementing an update, and every time that happens, SEO strategies will need to be adjusted.

Several analytics tools, including RankRanger, Algoroo, Moz, and SEMRush, all show that in the middle of July, a seismic change occurred in Google. The fact that the Google brass hasn’t come right out and said that this is a major ranking update counts for little because they haven’t denied it, either.

John Mueller stated in a video hangout on Search Engine Land, “Updates. I don’t have any update news. I saw a lot of blogging and tweeting on updates, so I don’t know what is specifically happening there. I don’t know. We will see. I haven’t chatted with Danny (Sullivan) about that. So, not quite sure. But we always do updates. I think it is more about if this is one of those core updates and which month will it be called after.”

More on this Possible Update from Data Providers

Those who are interested have done some more digging with data providers, like RankRanger. The consensus seemed to be that the fluctuation wasn’t following any patterns that were easy to identify. For instance, the rank fluctuation increases couldn’t be said to be taking place specifically in niches like food and drink, retail, finance, health, or travel. SEO companies need to keep an eye on all of these since many of their clients for which they are creating content are likely to fall into these categories.

What Can Be Made of this Latest Update?

For SEO companies, it’s probably best to stick with the conclusion put forth by RankRanger and SearchMetrics. Both entities feel that this shakeup in ranking indicates that an update did indeed take place to the Google algorithm. It was more significant than one of their routine tweaks, but perhaps falling short of one of the massive “core” updates that get an official name from Google.

Google might still release a statement at some point on this “Maverick” update, as some SEO companies have already dubbed it. For the moment, though, any SEO company should at least be cognizant of what is happening, because the website ranking for many of their clients may have changed. That’s what matters most to SEO companies, of course, and that’s the reason to monitor Google so closely.

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GoogleGoogle NewsSEO

‘Florida 2’ One Month Later: Google’s Core Algorithm Update Has Mixed Feedback

by Ostin Born
written by Ostin Born

When Google announced it was rolling out another core algorithm update in late March, experts and analysts in the search engine optimization (SEO) field speculated what it would mean.

Past Google updates incorporated major features like “neural matching,” and the March update also called “Florida 2,” threatened to seriously change the game for digital marketers.

However, more than a month after the update’s launch, results have largely been mixed.

For the most part, the newest update has highlighted the importance of quality content and links, but other sites have seen their rankings drop precipitously.

One month after Florida 2, here are the major highlights from the update.

1.) Quality Matters Most

The single most significant result from Florida 2 is the continuing importance placed on quality content that helps users.

What that means for websites is that content that crams keywords and doesn’t serve a function for your online users will have a corresponding decrease in rankings. For content managers, the new update continues Google’s push to reward content that is unique, authoritative, and offers a definite resource to visitors.

For websites that keyword pack, some early results have shown a sizeable drop in ranking after the update.

Keeping in line with recent updates, it’s essential for content managers to continue to highlight quality content that serves a benefit to visitors.

2.) Little Volatility for Publishers, Not So Much for Small Businesses

Many large B2C publishers have shown little volatility in search engine rankings after the update, but rankings drops and rises have been more fluid for smaller companies.

For many big publishers, the underlying SEO has primarily stayed the same, but smaller businesses have seen some fluctuation with the new rules. The most substantial results from the update for small businesses have been significant moves in rankings based on inbound links.

If your website has been affected by a rankings drop, it might be helpful to undertake a full audit of your inbound links and determine whether your website has been affected by the new update. For SEO, building website authority means attracting quality inbound links that boost your site’s standing.

With the update, some of that authority indexing may have changed, so it’s crucial to stay on top of it.

3.) Margins Thinner for Same/Similar Content

For SEO experts, creating content that is similar to other offerings online, or “spinning,” is a quick way to generate new pages.

With Florida 2, those margins are getting thinner.

Some websites have reported significant rankings drops for pages that closely resemble other content. That means Google’s algorithm continues to target the sort of content that doesn’t offer a service for users.

If your website has been affected, the lesson is simple: Always create unique, valuable content for users. With the rules of content spinning changing, it’s important to invest in content that is truly unique and offers something new and different to users and search engine crawlers.

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AdSenseGoogle News

Watch Out! Google AdSense Warns Publishers That Free Speech Has Its Limits

by Tom Bowen
written by Tom Bowen

Publishers, beware! Google AdSense, arguably the most premier advertising network in the world, just released a video warning publishers about their derogatory and dangerous content policy. Here, take a look.

Google’s new, strict policy on content it deems as “derogatory and dangerous” will affect all AdSense publishers, but this policy may be more direct towards those who publish user-generated content.

Is User Generated Content Being Targeted By This New Policy?

No. Google AdSense is not targeting user-generated content. However, since many people feel the need to express themselves freely, sites like forum communities should definitely watch what they post to avoid having their AdSense accounts suspended or discontinued.

What Kind of Content isn’t Allowed by AdSense?

Google listed out their particular forms of prohibited content in both their video and on their help page.  These kinds of prohibited content include:

  • Threatens or advocates for harm on oneself or others.
  • Harasses, intimidates or bullies an individual or group of individuals.
  • Incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristics that are associated with systemic discrimination or marginalization.

Anyone who posts content that doesn’t follow these guidelines can have their Adsense account suspended or discontinued immediately. Therefore, it’s best to keep anything resembling “dangerous or derogatory” content (and comments as well) off of the internet.

How to Avoid Prohibited Content by Google AdSense?

Google lists specific forms of content that are strictly prohibited, so there isn’t any way you can navigate around these guidelines. Abiding by their rules is a part of the contract you signed when you signed up for the AdSense network, so here are just a few ways you can avoid prohibited content.

Step #1: Create a Posting Policy

If you run an online forum community, it’s your responsibility to ensure that you and your members are abiding by Google’s policy on prohibited content. In order to keep using Google ads on your site, try creating a posting policy that discourages the publishing of prohibited content.

It’s a good idea to warn anyone who breaks your policy that their posting privileges will be suspended, or even revoked if they continue to violate your policy. Of course, the limits of the policy you create are entirely up to you. It’s just important to make sure that your policy at least covers the bare minimum of AdSense’s own “derogatory and dangerous” content policy.

Step #2: Delete Objectionable Content

It’s not enough to create a posting policy. Your policy must be thoroughly enforced. Therefore, it’s a great idea to be proactive towards deleting objectionable content, whether it was posted in the past or present.

There are some cases where forum members have their posting privileges revoked over objectionable content, even though their content existed on the site for years. For this reason, it’s essential to search your entire site to delete all objectionable content so your site is aligned with Google’s new policy.

Failing to do so can mean the end of your AdSense account, whether you are completely aware or not.

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GoogleGoogle News

BREAKING: Google Officially Explains How to Migrate Sites

by Tom Bowen
written by Tom Bowen

During a Google Webmaster Hangouts session, Google’s John Mueller extensively discussed the topic of merging and splitting websites. In this session, he outlined the difficulties of migrating your site and what webmasters can do to ensure their ranking signals pass every time.

To learn more about how you can officially migrate your site, read on to receive more information from Mueller.

Moving Sites is Very Simple

In the Hangouts session, Mueller briefly explained that moving a website from one domain to another is simple for Google to deal with.

“Moving sites is generally a lot easier because we can pass all of the signals one to one.”

His remark about “passing all of the signals one to one” is very important. This statement also holds true with redirecting old URLs to new URLs. In fact, this is even true for canonicals.

One of the most common mistakes webmasters make is redirecting old URLs to their home page. Not only is this a great way to waste your ranking signals, but doing this will also create a bad user experience for your website visitors.

Mueller also confirmed that a website migration is easier to debug.

“It’s a lot easier for us to debug as well if something goes wrong. Someone can look at it and say… this is the old state and this is the new state and we can compare that.”

Mueller’s Thoughts on Splitting and Merging Sites

In the Hangouts session, Mueller explained that splitting one site into multiple sites is very complicated. The difficulty of this task is derived in how the ranking and link signals will smoothly migrate to the new site.

In the broadest sense, many sites are developed with various interlinking parts. Once a site splits into multiple websites, these interlinking parts are typically lost. Of course, these parts can be preserved, but that will pretty much defeat the purpose of splitting one site into multiple websites.

Here’s what Mueller had to say about that.

“Splitting and merging sites is always really tricky for us. …if you’re splitting or merging sites then there’s no really clear and well defined new and old state.

 

They’re not really mapped one to one there because you’re taking one site and turning it into five and it’s a completely different situation for each of those individual sites.

 

So that’s something that takes a lot longer to be processed and mistakes they tend to be more visible I’d say because it’s like we have to reprocess everything.

 

And if there’s a mistake in there…”

Similarly, Mueller pointed out that the same complication exists when combining multiple websites into one single site. There’s just so much that needs to be done – for example, legacy 301 redirects can make combining sites extremely difficult.

What Does This All Mean?

Google is without a doubt the world’s largest search engine and online resource. For this reason, it can be tricky for the search engine to process when webmasters combine and split their websites.

However, combining and splitting your website is definitely possible, at least according to Mueller.

“I think it’s just important to also make sure that… from a content point of view you also make sure you have something that matches the old content.

 

So that people who are explicitly looking for their old stuff they will have some place to go.”

There you have it. To successfully combine or split your website, you have to be very sure that your new site(s) contain content that matches what your audience is currently looking for.

Nonetheless, migrating, combining, and splitting your site is a time-consuming process that must be done by a certified web professional.

If you lack the expertise or simply the time to get this done, click here to contact our award-winning team today to receive all the information you need to move forward.

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Blog PostsGoogleGoogle NewsGoogle Plus

Google+ Bows Out of the Social Media Realm

by Pythagoras Matko
written by Pythagoras Matko

As many of you know or don’t know, Google+ is officially shutting down by April 2019. As a one-time heavy hitter in the social media realm, the platform was a haven for bloggers, digital marketers, and web developers. Its user-friendly interface was heralded by social media gurus and novices alike. Similarly, the ability to promote captivating content to mass audiences was a primary element in its growth. Sadly, Google+ fell victim to a massive data breach in March 2018 – resulting in the company rethinking its support for the network.

Why is Google+ closing its doors?

According to industry monitors, Google+ can no longer maintain its security infrastructure for the platform. At the same token, it is not able to compete with Facebook and Twitter for social media dominance. While the network was initially designed to emulate Facebook in 2010, it has been plagued by questionable content and data breaches in the last few years. The latest attack in March compromised over 500,000 accounts on the platform. Users had their personal and private information illegally shared – without consent – to a myriad of developers.

The incident occurred at the same time Facebook was hounded for the Cambridge Analytica data breach. While Google tried to remedy the situation, it was done behind closed doors. The company did not disclose the breach for several months – resulting in global scrutiny and an exodus of registered users. The company stated that none of the data was mishandled, but regulators pointed out that the data breach should have been informed to the public at once. This has resulted in the following:

  • Potential investigations of Google in the US and Europe this year.
  • Google suffered a second data breach in December 2018, which affected over 50 million users: web developers, SEO marketing agencies, social media bloggers and more.
  • Users are now scrambling to save their Google+ files, documents, photos, videos and marketing materials. If you are a registered user, you must contact Google to request an archive of your data.
  • Google Inbox and Google+ will soon be gone. Users now worry that the popular Blogger platform may be next.
  • Google+ has seen many users leave its platform for Facebook, Twitter, and YouTube. With a record low number of users, now is the time to remove any soon-to-be outdated links from your e-mail signatures and marketing materials.

What about my Google+ data?

Google+ was slated to shut down in August of this year. However, the second data breach called for the platform to close its doors earlier. With April as the target month, users are rushing to export their data out of the platform. To assist, Google has launched a service called Takeout, which makes the process smoother and easier. You only need to log-in to your Google Account and request an archive of all your data. This will be compiled and sent over via e-mail within a day or two.

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CMSGoogle NewsMobileWeb DesignWordPress

Mobile First Update forcing WordPress & Google to Work Together

by Tom Bowen
written by Tom Bowen

Google has always focused on providing accurate search results, giving users the information they need and improving the user experience. In the past few years, the company has made a concerted effort to improve search speed and encourage web application developers, open-source communities, and other such contributors to focus on speed as well. Google’s primary goal is to help develop a healthy and flourishing internet landscape and the company has partnered with WordPress to get closer to that goal.

What is WordPress and why is it important?

WordPress is a highly popular open-source content management system that commands around 59% of the industry market share. The platform is based on the PHP framework and makes it easier for people to create comprehensive and efficient websites. It is feature-rich, SEO and user-friendly, and has a large number of active users.

According to TechRepublic, WordPress powers 27% of the web, which makes it a powerful presence on the Internet. As this CMS is an industry leader, changes in WP operations, coding, and the platform will encourage others to follow. And so it makes sense for Google to focus on this platform first.

Focus on speed and mobile

In 2015, Google launched the AMP project with the goal of making the web experience better for everyone, especially on the mobile platform. The company has worked with developers in the open-source community. They have also encouraged adoption of mobile-friendly technology, but progress has been slow.

Research suggests that less than 0.1% of websites have adopted AMP and 79.9% primarily use HTML. Analysis also indicates that most high-traffic websites use AMP while low-traffic sites use XHTML and HTML. With the intent of pushing adoption even further, Google is expected to roll out the Speed Update in 2018 and will focus on Mobile First. This means websites with better load times, speed and performance on the mobile platform might gain a higher ranking on the SERPs.

Post the update, marketers and website owners won’t be able to rely on their desktop website performance to rank higher on mobile SERPs. As mobile search volume has exceeded desktop volume, they will have to optimize for mobile if they want good visibility and higher organic traffic.

Google and WordPress

Google’s team will work to bring the WordPress eco-system up to current standards by using the latest technology like PWA or progressive web apps. It will work on all the components of the system such as plug-ins, themes, core coding, tools, and infrastructure, etc. which will improve the WordPress experience across the board.

Currently, websites based on WordPress are lagging behind sites built on other platforms. It shows poor performance on aspects like the number of requests going to the server, resource bites loaded, visual speed index, and content load times. The partnership between WordPress and Google might help the CMS platform shed the excess bloat in its coding and make it more streamlined. This will improve load speeds and overall website performance.

With better integration of modern technologies, WordPress performance will improve and that will impact the performance of all websites on this platform.

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Google News

Stop! Google Strongly Recommends Using HTML to Expedite Content Indexing Process

by Tom Bowen
written by Tom Bowen

The entire purpose of creating content is to build an audience and subliminally attract them into purchasing your product and services. The precursor to having your content published and accessible throughout the internet is commonly known as the indexing process. This process typically entails the methods by which Google analyzes and indexes your content based on its keyword density, relevance, and a myriad of other internal factors.

The indexing process is supposed to begin instantaneously and finish quickly when you publish content. However, according to Google’s John Mueller, this process can take much longer if you aren’t using HTML as your website’s main coding language.

Why is it that Google processes and indexes HTML-based content quicker than other coding formats? Read on to find out.

Google’s Explanation

According to Mueller, your content needs to be in HTML in order for it to be indexed more conveniently. In fact, for websites that frequently release new and updated content, this is especially true. Usually, when Google crawls and indexes content, the search engine does two passes.

The first pass observes the content’s HTML code. Sometime later, the second pass subsequently inspects the entire site. For this reason, it’s essential for your content to pass Google’s first inspection, mainly since the first pass will be Google’s first impression of your web page.

As for the fixed time frame that exists between the first and second passes, Mueller explained that one doesn’t exist. In some cases, the length of time between the first and second passes can happen quickly, or take a matter of days or weeks.

For websites using a large amount of heavy, client-side JavaScript for rendering, their SEO can be affected by slow indexing rates.

What Does This Mean?

Any website that uses any other coding language, particularly JavaScript, may experience slow indexing periods. During the first pass, some details may be overlooked and will not get indexed until the second pass, which according to Mueller, “can happen fairly quickly in some cases, but usually, it’s on the order of days to a few weeks even.”

Hence, if your website relies heavily on JavaScript, your content may get indexed weeks after it’s published. This is certainly not ideal, which is why it’s paramount for Google to analyze all of your content on the first pass.

Why Does This Happen?

After reading all of this, you may be wondering why Google doesn’t just crawl an entire page instantly. The answer to this question is fairly simple. Indexing entire pages come down to resources, and Google doesn’t possess the infinite resources that are necessary to carry out these types of processes.

Generally, rendering JavaScript-powered content and web pages requires a herculean amount of memory and processing power, and Google’s bots only possess a limited amount of these resources. When a web page has JavaScript in it, the rendering is stalled until Google’s bots have the sufficient resources available to render the page.

Therefore, it’s important to use HTML for your web pages to ensure that your content is quickly and efficiently crawled and rendered by Google’s bots.

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Google News

Google’s Mobile Ranking Signal Finalized

by Tom Bowen
written by Tom Bowen

Smartphones and technology at the touch of our fingertips have become the new thing that everyone is all about. We’ve seen such a change in the years that now everything can basically be done and accessed from our phones. People now do almost all communication in one form or another from their smartphones or using some form of technology. While searching the web for our smartphones, nothing is more annoying than coming across a webpage that isn’t mobile friendly. When this happens your forced to either navigate away from the page or wait until you’re on a device that is compatible with the page you’re trying to view in the first place.

Thankfully, there is now a solution that can solve both of those problems and this could mean big changes for site owners. Google has gone on to announce that at some point in May they’d be raising and changing the ranking of websites that were considered mobile friendly. This means that for all those smartphone users who enjoy browsing the web and trying to visit some of their favorite websites they’ll still be able to. In fact, for websites that are mobile friendly, they’ll have a higher ranking on their websites when it comes to search results. What does this mean for those who don’t have mobile-friendly websites? Basically, it’s time to say bye-bye to seeing them in your search results anymore.

Google intends to make mobile friendly websites appear more often and show up on your phone browsers easier as they’ll be ranked higher. For those who either opt to not change their design so that they’re considered mobile friendly or already don’t have one then they’ll be likely to see a drop in visitors and traffic. Google has said in their press release that they’d be less inclined to show results for any webpage that was searched for that wasn’t mobile-friendly in some way or the other. However, they’ve also said that depending on what the search contains there may be times when non-mobile friendly sites will still appear. If Google deems the results that appear for whatever the smartphone user was looking for, was pretty close to an exact match then the user may expect to see it. Otherwise, at this point, it’s unlikely that you’ll be seeing these results.

While at first, most companies that owned a web page probably didn’t think too much into this new change, they’re definitely going to want to be stepping in the right direction to become mobile friendly. With results not showing up as often as before, less traffic and fewer results showing up for their page could also result in a loss of clients and business in general. Google is basically only offering companies the choice of going mobile friendly and having their pages found easier or not and having to deal with the consequences. Sites that are already mobile friendly and already have been will continue to generate results and traffic as they have before without any issues.

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GoogleGoogle NewsSERP

Google Uses “Breadcrumbs” in New SERP Launch

by Tom Bowen
written by Tom Bowen

Google has updated its SERPs(Search Engine Results Page) by including breadcrumbs to the top of these pages. Information-based search queries act as a trigger that displays the breadcrumbs with images in them. This particular display update on Google search is quite a change from the manner in which search results used to be displayed earlier. This change is believed to be one aspect of Google’s focus on its mobile-first version.

Google’s mobile-first index- the definition changes

Google’s metastasis to the mobile first index is now a known fact. The internet giant in 2018 had announced that they will favor mobile-friendly websites over ones that aren’t. Aside from this, the company has also been changing the manner in which it displays information, ensuring that it shows up appropriately on mobile devices. The latest breadcrumbs change seems to be one aspect of this transition.

Google has not made any formal announcement regarding the breadcrumb search results. However, users are able to see these displayed on their devices, which indicates it is a proper release and not just a test run. The search marketing forums on Th3Core.com search first made mention of this new display format.

Mobile first UI

Recent updates and this latest release may indicate that the company is making a fundamental change to the way search results look. Google’s emphasis on the mobile-first format seems to be the driving force behind this breadcrumb SERPs launch.

The search results seem to work very well for mobile devices. When a mobile user searches for some specific information, Google’s search result format is now very easily accessible to them. Swiping is a mobile device-specific interaction that Google seems to be taking advantage of. There are also a larger number of images being displayed in the search results. Introducing breadcrumbs on SERPs hasn’t impacted desktop search negatively.

In a mobile-first search result, the images that are displayed can be swiped on mobile devices. If you want in-depth information on that entity, clicking on the image will direct you to a related search result. Breadcrumbs SERPs allow you to explore, without actually having to type anything more. To access additional information, all you have to do is a swipe the image carousels on the displayed page.

Will breadcrumbs help boost sales?

The key points to keep in view here are that it may be worth your while to add images relating to the topic on the web page. These may hold more weight than just plain text content. While this latest change seems to be a great way for users to access the detailed information they need, it may not be as effective in sales or lead generation. This is something online marketers need to keep in view.

Since the launch is still new, it will be a while before webmasters get a clearer understanding of how the system works. A certain amount of research would determine what needs to be done to achieve a higher ranking for these queries and appear on Google’s breadcrumb search results.

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