The financial planning sector has grown tremendously in recent years. In 2017, this industry culminated over $50 billion in revenue. Although the market for financial advisors is growing, it’s never been more essential for these individuals to stand out amongst the competition.
In order to convince clients to do business with you, developing a strong marketing strategy must be a priority. This article will inform you of the top financial advisor marketing ideas in 2019.
Utilize Video Marketing
In 2019, it’s clear that video marketing is evolving from an optional strategy to an essential tactic. According to WordStream, 85% of internet users watch online videos.
More importantly, 51% of marketers are proclaiming video as the type of content with the highest ROI. This comes to no surprise since videos are more digestible and relatable to all generations, from Baby Boomers to Millennials.
Fortunately, it isn’t difficult to begin leveraging video marketing for your businesses. In fact, here are a few basic tips to get you started.
- Keep Your Videos Concise: Unlike digital content, videos are more effective when they’re concise. Strive to keep your videos between 8 to 12 minutes long.
- Invest in Quality Equipment: Consumers are picky and are more willing to browse glamorous videos from your competitors over any low-quality videos you may be making. Therefore, invest in a quality camera and video editing software to optimize your ROI.
- Speak Plainly: Finance is a complicated topic for many Americans. Make sure your viewers understand the point you are getting across and you’ll be more likely to retain them.
Use CRM Software to Drive More Sales
Customer-relationship management (CRM) software is a great way to keep up with warm leads and nurture them into paying clients. The problem is that many financial advisors forgo using this software by instead relying on referrals and word-of-mouth to generate business.
Since most business is conducted online, you need to use CRM software to keep up with prospects who are leaving you their information online. This makes it possible for you to follow back up with these prospects, gain more leads, and drive sales.
Start a Local Gathering
If you’re running a local business, it’s important that you are known throughout your community. The best way to do so is to start a local gathering.
For example, you can start a “Lunch and Learn” event where people can sign up and visit your place of business to learn about pivotal financial tips they can employ in their daily lives.
Not only is this a great way to establish yourself as a thought leader in your industry, but it’s also an amazing opportunity to put your business in the minds of potential customers who may be interested in learning more about your services.
What are Your Thoughts?
Marketing doesn’t have to be challenging. As long as you are committed to following the trends and identify strategies that actually work, you can produce an exceptional marketing strategy for your business and stand out from other financial advisors in your area.