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Real Estate Marketing Ideas in 2023

by Christine Layton
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The real estate industry has gone through dramatic changes in the last decade or so. In addition to the roller coaster of the recession, real estate marketing has changed from yard signs and local newspaper ads to a huge world of opportunity online. With 92% of real estate buyers now starting the property search online, you need to get creative to engage potential buyers and catch their attention among the competition. These XX real estate marketing ideas can help you reach new levels for your business in 2019.

Invest in New Technology

While you don’t need to reinvent the wheel to sell real estate, it’s always a good idea to take advantage of new technology that can make your work easier. 3D tours and virtual staging can pay off big. While they can be a bit costly, these real estate marketing ideas typically deliver a great return on your investment. You can even host virtual open houses to let prospective buyers feel like they’re walking through the property without leaving their home.

Take Advantage of Retargeting Campaigns

A retargeting campaign targets people who already viewed your website and left. This type of marketing campaign can pay off when selling real estate by keeping the property on the potential buyer’s mind and inviting them to take a second look. Pair compelling ad copy with a single-property website or a dedicated landing page for the listing. The ad you create can follow site visitors across the internet and even on social media.

Turn to Direct Mail Marketing

Digital marketing is great but it doesn’t need to be everything. Traditional marketing strategies still work and nothing beats direct mailers which can be affordable and put your listing in front of the right eyes. Research the average income and age of local residents in the area and amenities to get an understanding of the turnover rate, sales prices, and competition in the area. Use direct mailers to market real estate to buyers in a specific area and share information about your real estate company.

Branch Out Into Video Marketing

Video is a great way to sell not only a home but a lifestyle. It’s also a versatile medium that can be used in several areas of your marketing strategy. Videos can be added to individual property websites, your website, social media, and more. You can even run YouTube and Facebook ads with your videos to drive traffic to your listings and reach your target audience.

Don’t Overlook Your Website

Your website is your greatest marketing tool and serves as a storefront for your real estate business. It isn’t just used to display property listings; you can also use it to showcase what sets you apart.

To make the most of your website, it should have a mobile-friendly design with testimonials from former clients, great photos, virtual tours, and intuitive navigation. Investing in search engine optimization can help you boost traffic to your website and support your overall marketing campaign with a lower cost-per-lead (CPL) than other solutions like direct mailers and paid ads.

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