If you run a physical therapy facility in 2019, you need to have a fantastic marketing strategy if you want to beat out the competition in your geographic location. Physical therapy has a legitimate medical purpose and helps people get over injuries and various debilitating conditions, but that doesn’t mean that people are just going to walk through your doors with no urging on your part. You still need to be creative and dedicated with your marketing if you hope to land yourself some new customers.
Let’s examine a few of the marketing techniques that should help your business grow in 2019.
SEO, or search engine optimization, is one of the better ways the website for your physical therapy facility can get noticed. SEO is a variety of techniques that will drive your site to the top of the Google rankings.
For instance, you can include keywords in your webpage content that are related to your niche and your locale. You can also do such things as post blogs periodically which answer questions about your practice that your customers and potential customers are likely to ask. You can handle the SEO for your business yourself if you’re skilled in this area, or you can hire an agency to help you.
Making sure that your facility is listed on relevant review sites is also helpful. You should claim your physical therapy office or clinic on Yelp, Google My Business, and other popular websites where people are likely to spend their time.
Maintain a Current Mailing List
It’s helpful to maintain an up-to-date mailing list of past patients, doctors, and community prospects. Reminding patients of what your clinic is all about makes it likely that they’ll go back to you if they have the need, or they might recommend you to a family member or friend. Keeping regular contact with doctor’s offices increases the chances the doctor will send some business your way. Your mailing list is the ideal way to tell the community if you hire new staff members or get some state-of-the-art equipment.
Be Active on Social Media
Your physical therapy clinic should also be active on social media. Either you or an SEO agency can do some research to figure out what platforms it might be appropriate to use, but you’ll probably want to be on Twitter and Facebook at a minimum.
You can use social media to let your clients know about any promotions that you’re running, any community events at which you plan on having a presence, or you give them some tips related to health and body wellness. If you neglect social media, then you’re missing out on one of the most direct ways to keep in touch with your customer base.
Physical therapy is a business that exists to help people, but there’s no reason that you shouldn’t use some savvy marketing techniques if you’re struggling to procure new patients. Be sure on your website, your social media posts, and elsewhere to promote both friendliness and the tone of professionalism that is proper for a medical facility. Your brand identity matters a great deal, so let everyone know when you communicate with them exactly what your values are.