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The Impact of Outbound Links on SEO: The Debate Rages On

by Eben Olly
written by Eben Olly

The question of whether outbound links matter in SEO is one that has been debated virtually since the creation of the first websites and corresponding SEO companies. For ones like Insights that try to drive site rankings for their clients, it’s usually considered to be standard practice.

But what does Google say about them? The opinion of the search engine giant matters, since most website traffic is funneled through them due to their monopoly in the market.

What Does John Mueller Have to Say About It?

On the Google Webmasters YouTube channel, John Mueller, the official Webmaster Trends Analyst for the company, recently spoke about this topic. Generally, his opinion seemed to indicate that outbound links were useful when they were in place to allow a site user to find out more about a topic or to check the sources that were used to create a given article.

Where outbound links were harmful, according to Mueller, is when they’re placed within advertisements or when they’re a part of so-called “link schemes.” For those who are not familiar, link schemes are any strategy where the intent is to manipulate PageRank. In other words, if a technique is found to violate Google’s Webmaster Guidelines, it’s thought of as being a link scheme, and Google can penalize a site accordingly that uses it.

What Are the Best Links to Use?

Both inbound and outbound links should follow the same rules, according to Mueller. They should link to relevant, quality content. Any time that they don’t, the content creator runs the risk of not just bringing down Google’s wrath, but also frustrating website users.

Outbound links should be useful to readers. They should only go to high-quality sites that aren’t spammy and that have good UX. They shouldn’t be loaded down with ads that will slow down a user’s phone, laptop, or whatever other device they are using.

Where a link points to a reputable source, that site is going to get rewarded with higher search engine rankings over time. Where it sends the user to a potentially harmful or irrelevant website is when negative consequences are going to occur.

How Can You Tell Whether to Use a Link or Not?

When looking at outbound links, SEO agencies need to think about the following question: what is the goal for the person who is using this site or reading this content? Are they there to get informed about something? Are they there to procure a product, or to get some issue resolved?

If the outbound links that are in place help them to resolve their issue or to find out about whatever it is that they’re there to learn, then it can be considered high-quality. If the links aren’t helpful, then Google rankings are going to suffer.

Optimization efforts are always going to require a careful, measured approach. Precision and expertise from an SEO agency are usually needed to get a company’s site to the ranking position that they covet. Outgoing links still seem to be a part of that, but it’s clear that you must only use them with the greatest of care.

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Link BuildingSEO

Does Link Building Still Work in 2019?

by Eben Olly
written by Eben Olly

If you talk to someone who knows about SEO, then they’re more than likely going to be familiar with the complicated past and present that link building has. When you hear a term like link building, part of what will probably enter your mind is the way that paid link schemes, spammy content, and link farms used to plague the early versions of the internet.

These black hat techniques are now frowned upon by Google, and you can’t get away with them like you once could. But does that mean that even approved versions of link building should no longer be worth your time when you’re trying to get your website to rank?

The Argument Against Link Building

Those who are against link building in 2019 usually feel the way that they do because they think that your time would be better spent producing high-quality content that is focused on user intent and UX. Since those are vital parts of the Google algorithm now, there’s ample reason why some individuals would feel this way.

Some people have turned against link building because they feel that it inherently leads to the creation and proliferation of spam. Essentially, the reason for this is because any link that does not occur naturally in the context of a blog post must be considered superfluous, and it is therefore in violation of Google’s expressed webmaster guidelines.

The Argument for It

There is a flip side to this way of thinking, though, and it has to be acknowledged by those whose goal it still is to get their websites and various pages to rank.

For those who say that link building should be ignored in favor of “creating great content,” it must be remembered that without link building a lot of that great content simply might not be discovered. It’s one thing for you to spend all day creating a fantastic new blog post, for instance, but then without link building, the chances that it will go viral based on its own merits are remote.

One way around this is through social media, but for some niches, the number of people who use the various platforms is significantly less than others. While it is true that quality content can attract links and attention, counting on this without the aid of links is a risky proposition. You don’t want any aspect of your website to be ignored, notably when you spent so much time working on it. It’s not just a vanity thing. If no one is stopping by your site, then they’re not exploring the products and services that you offer.

Link Building Does Have a Place in Modern SEO

The bottom line is that while you should not be gratuitous with your link building strategy, to ignore this aspect of SEO or to relegate it to the scrap heap along with black hat practices doesn’t make much sense. If you’ve been thoroughly turned against link building, then you should reconsider. Without it, it’s unlikely that you’re going to get the website engagement numbers for which you’ve been hoping, and that’s going to affect your bottom line negatively.

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Content MarketingLink Building

Click Here! Use These 4 Proven Tips Today to Receive Top Tier Links!

by Tom Bowen
written by Tom Bowen

Theoretically, content is king! If you create great content, then millions of people will flood your website and you’ll receive top-tier links for it.

Unfortunately, this type of success is elusive to many businesses who feel that they’re writing and posting amazing content. This is because you have to everything the right way to get links on relevant, quality sites.

Although link-building isn’t easy, you can succeed in it just by putting in some hard work to perfect your content creation strategy.

Lucky for you, this simple guide will show you how to always create content that becomes a magnet for high-quality links.

Step #1: Research

Before you begin the brainstorming process, have you researched other pieces of content that have performed well online, attracted a lot of links, and received mainstream coverage?

If not, you’ve made a crucial mistake. It may sound pretty simplistic, but observing what is already successful can help you create an effective content marketing strategy.

However, this is only half the battle. It’s also important to observe all types of content in your niche, whether it’s successful or not. For example, if you operate in the travel niche, you can search Google News, WordPress Reader, social media, and various other content hubs to get a feel for what’s working and what’s not.

Step #2: Ideation

Now that your research is done, you can now begin to consider what your twist will be.

How will you apply your new idea to your own brand?

The key is to take what is already working, like a newsworthy topic, and put a spin on it with a new idea. For example, solo female travel is a popular topic in the travel niche.

You can take this very popular topic and put your own unique spin on it like so, “The Cheapest Travel Destinations for Women Who Want to Travel Solo“.

Step #3: Get Data

Anyone can write something, but the entire purpose of content is to be useful to the reader. Your murmurings on the cheapest travels destinations may not as useful to your audience as an actual cost-benefit analysis that contains data.

Fortunately, obtaining data for your content isn’t hard at all. By performing a quick and easy Google search, you can find virtually any data source, whether it’s a statistics or an infographic. However, be mindful to avoid filling your content full of data and facts.

Allow your own voice to resonate in your content so you can show your business off as an authority in your niche.

Step #4: Outreach

If you’ve created an outstanding article then it makes outreaching a whole lot easier.

The only thing you have to do is make sure that you’re telling the right people about your story.

Remember how I said you should do your research before brainstorming content ideas? Well, we’re going to reverse engineer your research into successful online content to see who linked back to it.

Think about it this way. If a journalist covered a story based on a popular article and you’ve created a twist to it, that journalist is more than likely to be interested in what you have to say.

Therefore, outreaching is simple. All you have to do is look for journalists and influencers who linked back to some popular content in your niche and reach out to them to promote your article. Remember to be polite in your outreach, and if you’re going to follow up, do it manually to let your recipient know that you’re serious about receiving their coverage.

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Link BuildingSEOSERP

Need More Links? Try These 6 Effective Methods to Build Your Links Across the Web

by Tom Bowen
written by Tom Bowen

Link building is one of the most important aspects of SEO. Once your website begins to build aggregate links across the Internet, major search engines will start to notice that your website is popular, and will subsequently boost your SERP ranking. Though, for the most part, link building can prove to be a difficult task. Although, link building doesn’t have to be complicated.

Essentially, this process happens naturally, but there is a way you can expedite the process. In previous years, obtaining links wholly depended on your ability to create viral and unique content that can’t be found anywhere else online, or by providing an exceptional product or service. Now, you can manipulate the entire process with these six simple methods.

Read on to learn how you can build links for your website in an effective manner.

1. Perform Unique Searches

If you want to prospect for potential destinations for your link, there is an effective method of doing so. You’ll have to first begin performing unique searches to find out where you can post your links. Ideally, you’ll want to create a list containing as many possible website destinations that you can find. Hence, you can try using relevant keywords for your industry to find these websites.

For example, if you are offering premier accounting software to customers, try using a basic keyword in your preliminary search, such as “accounting software”. Once you are done scanning these results for possible suitors, try using an advanced search operation, such as [accounting AROUND(2) software]. By doing so, you should obtain a different set of search results for you to choose from.

Overall, you’ll have to get used to performing unique searches on different search engines to obtain an exhaustive list of possible websites that can house your links.

2. Reach Out

Many times, simply asking for a website to shelter your link is the most effective method, especially if you truly are providing a high-quality service or product. You can definitely try the mechanical approach of just emailing webmasters for permission to post links on their website; though, to be more successful you can try:

  • Calling a webmaster.
  • Connecting with a webmaster on social media, then striking a conversion when you’re comfortable and ready.
  • Meeting a webmaster in person, especially for local SEO purposes.

3. Get to the Point

Generally, people are busy and are turned off when they receive long, boring explanations as to why you want to place your link on their website. Therefore, keep your request clear and succinct to immediately get your point across. If you are sending an email, tweet, or direct message, keep it as personable as possible while being concise. Conversely, if you are calling a webmaster about a link request, don’t go on and on about why they should give you permission.

State your purpose and move on. Being concise opens up the possibility of a comfortable (and less awkward) dialogue between you and the webmaster. Regardless of if they grant you permission or not, you can immediately move on once you have your answer.

4. Stalk Your Competitors

This step isn’t to be taken literally (yet). However, if your competitors are receiving backlinks from other websites, you’ll likely want to know how you can do the same. To find out if your competitors are receiving backlinks, grab their URL and run it through a backlink checker, such as Monitor Backlinks and Small SEO Tools. Once you understand which websites are linking back to your competitors, try your best to receive the same links.

5. Gain a Second Opinion

Individually, people have a short sight of what they are actually doing. As a matter of fact, your perspective of your link building efforts may be that you are truly succeeding when you aren’t. Try having someone that is outside the SEO industry to look at your link request. Ask them about its effectiveness and how it can be done better.

Gaining a second opinion is a perfect counter to bias, and can help boost your link request efforts exponentially.

6. Stay Persistent

In order to truly be successful at SEO, you’ll have to realize that there aren’t any Cinderella stories that involve gaining numerous links overnight. You’ll have to stay persistent throughout the entire link building process, that could ultimately take several months or even years.

Additionally, there could be other factors that are preventing you from gaining backlinks. Your links requests could be sent to spam folders or you’re contacting an outdated phone number. Often times, simple persistence is key to developing excellent and effective link building habits for your website.

Conclusion:

As you can see, link building doesn’t have to be difficult, and the concept really isn’t that tricky. By applying these simple methods, you can capitalize on some proven ways of obtaining multiple backlinks for your website.

Did you find this article to be helpful? If so, feel free to share this article on Twitter, Facebook, and any other social media channels.

 

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Small Business Checklist – Three Ways to Improve Rankings

by Pythagoras Matko
written by Pythagoras Matko

Search engine optimization (SEO) is never easy for any company. With so many metrics involved, it can be truly challenging to secure measurable results for any new or existing brand. Similarly, digital marketing can be complicated for clients with limited time, money and resources. This is why it’s pivotal to have a seasoned and reputable company handle all your online advertising needs.  For small to medium-sized businesses, there are several ways to improve your visibility and Google rankings. In fact, here are some key points to address on any business SEO checklist:

  • What to address in your online SEO marketing campaign?
  • Why is SEO important for any new or existing company?
  • Which tools will help you secure higher visibility, page rankings, and client – customer patronage?
  • How much time commitment is involved for improving my business rankings and industry ratings?

If these are some of the questions you have, it’s important to know that great organic (natural) rankings do not happen overnight. In fact, it’s a comprehensive, cohesive and ongoing process that requires you to have patience across the board. Similarly, a sound and effective SEO package reflect all the current and burgeoning trends. This includes mobile optimization for pages, along with social media integration and captivating and compelling content. With this in mind, here are three ways that have been proven to improve rankings for small and mid-sized businesses across the nation.

1. Understand What your Customers are Looking For

Before you venture into SEO, you need to know what your customers are looking for. For example specific products, tailor-made services, or quick responses to customer questions and concerns. Analyzing and assessing your small business needs is a specialty of any seasoned and reputable SEO agency. In fact, they can provide timely solutions for the following:

  • Optimizing your websites and blogs to reflect the latest changes in Google algorithms. Creating gripping websites that attract and engage your geo-specific or core customer bases.
  • Incorporating mobile optimization to secure higher visibility on Google Maps, local search results, and business listings. This is a crucial way to build a strong mobile presence while promoting your brands to new clients and consumers.
  • Ensuring your sites, blogs and online stores are fully compatible with desktops, laptops, and mobile devices. SEO experts take into account page loading times, which is important in reducing bounce rates and keeping potential customers on your pages longer.
  • Making sure your content is easy to scan and digest with industry-specific keywords, relevant text, and social media links (embedded and visible).
  • Promoting your business on Google, Yahoo, Yelp, Bing, and all social – mobile – and business platforms and directories.

2. Fix your Technical Issues

Another important aspect of small business SEO is fixing technical issues. While you may a great looking website, an SEO audit is the only way to ensure complete optimization across your pages. In fact, the way you present your pages are just as important as your business offerings and content. With this in mind, here are some of the technical issues SEO professionals address and resolve:

  • Speed and page download times. Long gone are the days of lengthy content and flash intros that would take forever to load.
  • Checking for duplicate content on the Web. This is important since duplicate content can seriously impact your rankings, ratings, and web-traffic.
  • Repairing broken links to ensure customers link back to the products, services, and information they seek. Broken links can prompt users and visitors to leave your sites and go elsewhere. Similarly, Google can penalize your pages for promoting misleading, false, or incorrect content and links.
  • Making sure all your pages are fully optimized for SEO. This allows search engines to properly crawl and index you web-pages on their listings and user searches.
  • Enhancing the strong areas of your pages, while improving the weaker and non-optimized areas of your website.

3. Optimizing your Pages

SEO on-page optimization is much more than just placing strategic keywords on pages. In fact, your content must also be streamlined, centralized and properly structured across your pages. Similarly, you must have keywords (preferably long-tailed) that effectively target your specific customer and client bases. With SEO content specialists, you are able to tap into important ranking signals and non-spammy keywords and links. Local experts will also optimize the following for optimal results:

  • Website, blog and online store titles and sub-titles.
  • Meta descriptions with back-links to your sites and pages. The correct form of preview content that can be accessed by users – by simply hovering their computer mouses over the content and links.
  • Body content – easy to scan content that is precise, concise and gets your messages across to users.

These are some of the ways to improve your small-business visibility on Google. However, you need a dedicated SEO company to cover all bases and take your brands to new heights in any industry.

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Link BuildingSEO

Thinking Like a Search Engine – SEO Specialists in 2018

by Pythagoras Matko
written by Pythagoras Matko

Search engine optimization (SEO) is now a permanent staple across the digital and online marketing platforms. In fact, no advertising campaign is ever complete without a sound and effective SEO plan. However, how does one become a true SEO specialist in this challenging and ever-changing market? It’s simply not enough to learn about the importance of long-tailed keywords, responsive web design or evergreen content. In today’s cloud-based world, you need to think like a search engine in order to grasp the fundamentals of SEO.

With Google as a central hub for online marketing tools, there are DIY ways to tap into the current and burgeoning SEO trends. However, you still need seasoned and reputable digital marketers on your side – to produce timely and measurable results. With years of extensive industry experience, these experts maintain your online presence and handle all advertisement needs. Here are some essentials to ponder when it comes to online marketing and social media growth:

  • SEO analysts stay abreast of all the latest industry trends and developments.
  • SEO agencies feature social media gurus, content specialists and mobile optimization professionals that think and breathe like search engines.
  • Local digital marketers understand and have mastered the three fundamental ranking factors for Google: industry relevant and rich content, back-links, and social-mobile integration.
  • Area marketers adopt, adapt and implement the latest SEO techniques to secure real-time and measurable results for clients across countless industries.

With this in mind, here are some of the protocols SEO specialists utilize to achieve desired results for clients.

Discoverability Equals Visibility

Crawling is the first thing Google does before indexing pages. The same also applies to Yahoo, Bing, and yes – even AOL.com. Therefore, SEO experts make sure your website is discoverable by all the search engines. This includes HTML, XML, and robots.txt sitemaps that help search engines effectively crawl your pages. Remember, visibility is the key to brand establishment and awareness. However, if your site is not appearing on the search engines, it’s as good as done.

Relevancy Equals Traffic

According to Google, search results are based on users’ query intent and relevant results. However, the more relevant and industry-specific your content is – the better it ranks higher in search results. Local professionals implement 75% on-page SEO and 25% off-page SEO to cover all bases. Similarly, they handle titles, descriptions, meta-date and schema as well. They also take care of links (social, mobile, in-bound and outbound), along with proper keyword placement and density. They even analyze and assess your content for best page speeds, as well as ensuring search queries link back to relevant content and results.

Links Equal Leads

Lead generation is important for converting consumer interests into revenue. With this in mind, SEO specialists provide the right blend of in-bound and out-bound links to ensure quality content and specific results. However, there should also be the perfect balance between organic, natural results and pay-per-click advertising (PPC). The latter is essentially a way to attract and engage new clients and customers via targeted paid ads. With the right back-links and complete website SEO audits, you are able to stay ahead of the curve in any industry or sector you serve.

While these core fundamentals of SEO are crucial, they are just a few of the White-Hat techniques that meet or exceed Google algorithms and criteria. For a comprehensive digital marketing plan, you need the experts to cover all your online advertising and business expansion needs.

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BacklinksLink Building

Want to Build Good BackLinks Today? Here are 3 Amazing Tips

by Tom Bowen
written by Tom Bowen

Building links across the web are paramount to leveraging the scalability of your existing SEO plan. However, creating an aggregate amount of links throughout the internet is a tricky venture that must happen organically to properly work.

Regardless of this difficulty, it’s important to advance your link building efforts in order for Google to indicate that your website is popular online. Hence, link building is essential for businesses looking to establish authority online and surpass the rankings of their competitors.

Do you desire to expedite the entire link building process and gradually boost your SEO? If so, read on to learn about three tips of how you can build links the professional way.

1. Search for an Interview

When it comes to building quality links on Google, there is an added emphasis to the word “quality”. Anything method construed as a basic link building scheme won’t help you with your ranking at all. Hence, it’s important to ensure that the links you receive are quality links.

One of the most effective ways of doing so is to simply search for possible interview opportunities. Reach out to blogs and podcasts in your niche to inform them that you’re available for an interview. This is an excellent way of gaining a valuable backlink to your website without having to stress about its quality.

2. Guest Posting

There is an added benefit to guest posting that many people miss out on. Of course, most publications reward guest authors with their own byline. Still, you shouldn’t drive yourself to guest post for the sake of gaining an easy link.

Focus your effort on creating an outstanding guest post that will encourage readers to want to learn more about you. This way, your link will become much more than a presentation, and you will be able to receive an SEO boost with the added benefit of exposure in your niche.

3. Good Ol’ PR

If your business is providing a particularly useful product or service to the general public, engaging in traditional PR can help you advance your link building efforts.

For example, if your company is offering a scholarship to college students in your area, you can employ a simple PR trick to spread the news and obtain a backlink to your website.

All you have to do is create a press release that describes your scholarship, includes relevant links to your website and distribute your press release to a trusted media source or publication.

Receiving a backlink from a news publication, in general, should give you the SEO reward you’re looking for without having to wait for people to share your content.

Conclusion:

Link building isn’t an easy process, but it’s necessary for businesses seeking an advantage over their competitors.

Although the process of building links is typically organic and develops over time, that doesn’t mean that you have to wait on web users to post your links across the web.

These three methodical tips should help you kick-start your slow link building strategy into an effective plan that generates high-quality results.

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Link Building

Launching a Link-Building Campaign? Here Are a Few Things to Look Out For

by Tom Bowen
written by Tom Bowen

Are you planning to eventually launch a link building campaign for your business? If so, have you taken the necessary steps to make sure that your SEO is in check. Managing your SEO before launching any content campaign is essential to ensure that your campaign aligns with your SEO.

Before your campaign begins, you should only take a few minutes to scan through your website to make sure that your SEO points are thoroughly cover to enjoy maximum success.

In this article, you will understand a few pivotal website areas you should monitor before launching your content campaign.

Page Titles:

As simple as this may be, page titles are often overlooked, and this can result in suboptimal results for your content and SEO. All page titles should be precisely optimized with primary keywords for indexing purposes.

Google is always prioritizing relevant content, so it makes sense to perform basic keyword research before your campaign to add primary keywords to your page titles as they fit. If you find it difficult to use a primary keyword in your page title, try a secondary keyword instead. This way, your content will have the potential to rank higher online.

Meta Descriptions:

When it comes to rankings, meta descriptions aren’t typically as impactful as page titles. Nonetheless, you should still take the time to craft clear and compelling meta descriptions for your pages and content.

Generally, meta descriptions are useful for helping web users navigate exhaustive SERPs. Hence, you can receive a great click-through rate (CTR) increase if you provide these users with an enticing description of what your page is all about.

Images:

In your link building campaign, you’re bound to possess content that contains rich images and other visuals. If your images are not optimized correctly, they could bloat your pages and cause them to load slowly.

At a rudimentary level, all of your images should be compressed to increase page load time for your content. This is particularly important to bloggers or journalists who will likely access your content on a mobile device.

Low page speed can discourage people from reading your content. Also, Google abhors slow pages, so it’s best compress and optimize your images in order to avoid any unnecessary dilemmas down the road.

Moreover, be sure to name your images and include the ALT text to ensure that Google recognizes them.

Dataset Schema

If your contains a dataset of any kind, you might want to consider utilizing the proper schema markup to ensure that Google can understand can context of your page. If your dataset is comprehended by Google, and your page gains enough trust, your content can be featured in Google snippets.

Conclusion:

Launching your link building campaign can provide your website with bountiful Backlinks across the internet. Though, before you make any plans to kick-start your campaign, ensure that your website’s SEO has been carefully monitored.

Checking these areas is essential to not only achieving a perfect link building campaign, but to also gaining favor from the search engine gods at Google.

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Link BuildingSEO

How to Learn From, But Not Follow Competitors

by Tom Bowen
written by Tom Bowen

Linking is a vital aspect of SEO and allows for a greater reach and a wider target audience. You need to recognize that linking brings traffic to your website via content published on other websites and blogs. If the content is sound and the sites published are reputable, they can be a great medium for marketing.

However, building a link profile, especially when you’re starting out, can be a little difficult. In such cases, assessing your competitor’s link profile is a great option.

Sourcing the Links

If you’re starting out or creating a page that addresses a new market or field, you might need some help trying to find websites to establish a link profile. The best way to get great, credible links is to analyze a competitor’s website and see which sites are in their link profile.

You might want to start by analyzing more than one competitor website. If you search two or three competitor websites, you might be able to get better links. The websites that access all of the sites you listed would naturally take priority in your research.

Research the results

Blindly copying the websites that are linking to your competitors is a bad move and it can lead to unfortunate consequences. Look into the websites you unearthed from your analyses. You need to find out if the content is relevant to your website as well. For example, if you’re selling computer peripherals, it is best to look into blogs and websites that offer good content on computers and peripherals. The more respected the website is, the more likely it is to get you, serious customers.

Look into the nature of those sites

Sometimes, your research can lead you down an unexpected path. When you are looking into the sites on your competitor’s link profile, try to understand what kind of websites they are. In keeping with the earlier example, are these sites offering tutorials and articles regarding computers? Does the website offer reviews and analysis? Once you understand the character of the website, you can seek out similar websites that your competitors might not have found. This way, you are learning from your competitor’s website but don’t blindly aping them.

Recognize bad links

Be cautious about the websites that look spam-filled and look like they might be penalized. You’ll harm your reputation if you gain links from such sites. It is best to stay clear of bad sites and stick to legitimate ones that offer good content.

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Link BuildingMarketing

The Unending Cycle of Link Building

by Tom Bowen
written by Tom Bowen

Just like most other online marketing strategies, link building is an ongoing one and it’s a continuous process that has to be altered, analyzed and then altered again- this becomes a very natural part of the online marketing cycle. In order that your site remains relevant to various search engines as well as users, it’s important to acquire new links for your site. These fresh links help create exposure to wider audiences & they signal a continuing engagement to the search engines as well.

A Continuous Investment

Link acquisition is a continuous investment which helps your site; business and brand grow very steadily and consistently over time. Do not think of it as something that will give your efforts an SEO boost- it’s crucial to view link building more as a continuous and integral process of your online marketing efforts. We at Seo Insights provide high grade online marketing services and can help build and maintain a healthy link building strategy for your site.

Different Processes

As a strategy, link building targets customers who are right at the top of the marketing funnel. However, in terms of operations, this comes last. Before you start building links, there are a number of processes that have to be implemented such as:

Build a simple and user-friendly website

  • Optimize your on-page and technical SEO
  • Ensure your website isn’t currently being penalized
  • Conduct market research
  • Create valuable and compelling content

If you haven’t yet taken all these necessary steps, you aren’t yet ready to begin manually pursuing links. If link building is taken up before the other processes are completed, they won’t be effective in terms of marketing& search. Links will help users find your website; however, if your website isn’t ready to be located, no amount of traffic is going to do any good.

Ongoing Strategies

The simple fact is that all marketing strategies are cyclical &ongoing in nature. In order to have ongoing success, it’s also important to ensure that your site is updated regularly and that design elements are revamped. In addition, the SEO strategy used for your site will need constant upkeep & ongoing management. As you can see, all of this becomes a very complex task and it’s best to have a competent Web Design and Online Marketing company handle Link building for you. For more information call Seo Insights.You can also connect with us via our website.

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